Social Media Strategery

AUGUST 22, 2013

Miscellaneous advertising branding cluetrain college ed20 education humanize interpersonal communications marketing pr social media university' Say please and thank you. Apologize when you’re wrong. Keep the basics as your foundation and you’ll do just fine this year and into the future.

List 131

List Class ROI Sports 131

Social Media Strategery

SEPTEMBER 18, 2011

Public Relations vs. Advertising. Advertising and Public Relations have been engaged in a love-hate relationships for decades. For years, advertising has been the big brother in this often tenuous relationship. For years, advertising has been the big brother in this often tenuous relationship. Earned media vs. Paid media.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

JUNE 23, 2012

While I find myself learning more and more about branding and advertising every day, I'm also teaching my new colleagues a lot about staff forecasting, team management, performance reviews, and strategic planning too.

Brands 110

Brands Consultant Team Meeting 110

Social Media Strategery

JUNE 1, 2013

Miscellaneous advertising brand branding c-k consumer segment coupons cramer-krasselt hard-working class marketing middle class segmentation' Do you know anyone who identifies more with the hard-working class? C-K: Hard-Working-Class Study from Cramer-Krasselt. For more on the study, check out the articles below: [link].

Class 75

Class Social Media Forums Discount 75

Social Media Strategery

FEBRUARY 2, 2015

Where’s the PR, advertising, and marketing community in all of that? Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.” I want to show them that we’ve got some cool things up our sleeves too.

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

DECEMBER 7, 2011

PR cannot exist in a vacuum – I realize that my PR efforts will be more effective if I collaborate and communicate regularly with marketing, advertising, strategy, operations and other groups throughout the organization.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

JANUARY 20, 2014

According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.”

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

NOVEMBER 9, 2012

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

MARCH 11, 2012

While I'm at C-K, I'll continue to blog here about social media, PR, advertising, and branding as well as my experiences in the PR industry – I hope you'll continue to read and engage with me here. At the same time, I'm really going to miss DC and all of my friends and colleagues out here.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MARCH 3, 2011

Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Institutions have no way to monitor or further facilitate that organization and that kind of activity, even though they’re starting to understand that engaging online is important to student engagement and retention.

Education 130

Education Class Groups Groups 130

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Brands historically promoted network involvement through advertising into social portals – that is now starting to change.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

DECEMBER 24, 2009

advertisement for children to call Santa misprinted the telephone number. For more than 50 years, NORAD has used the media and a special phone number to provide children worldwide with updates on Santa Claus’ location as he travels the globe on Christmas Eve. It all started back in 1955 after a Colorado Springs-based Sears Roebuck & Co.

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Social Media Strategery

JANUARY 21, 2010

From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. I hope we can help change that. Building a thriving business that matters and adds honest social value is the real American Dream.

Gov 2.0 89

Gov 2.0 Web 2.0 Wiki Forums 89

Social Media Strategery

DECEMBER 5, 2020

Budgets will not only shift back toward performance marketing, consumer marketing, social media advertising and other ROI-driven activities, they may even increase to compensate for time spent out of market. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

FEBRUARY 22, 2015

Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. It’s do or die time for PR. Maybe these 31 clues will help kickstart your brain and get you thinking bigger.

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

NOVEMBER 30, 2008

It is a method of communications, a channel not unlike or more or less important than public relations, customer relationship management, advertising, corporate communications and the like. I won’t stop preaching that social media isn’t about the tools. But I am going to start people out on a slightly different path from now on.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

APRIL 7, 2012

Dan Perez wrote a post a few months ago - "The Bastardization of Pinterest Has Begun: A Rant" - where he noticed how marketers, advertisers, and PR people have flocked to Pinterest, crowding out actual conversation in favor of more and more content, infographics, and promotions.

Press Release 139

Press Release Conversation Social Media Flickr 139

Social Media Strategery

JUNE 13, 2016

Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. Well, let me rephrase – I hate what marketers have done to content marketing. Here’s the problem. In our big data haze, we’ve forgotten the whole point of content marketing.

Content 50

Content Film Data Feed 50

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. This post originally appeared on PRSA’s blog, ComPRhension.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. Let’s be honest here – the TSA isn’t on anyone’s list of most beloved government agencies – who enjoys going through security at the airport?

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. Billable hours and reporting is not everything. Social Media is going to chance and is already changing the game – in B2C and in B2B. Train and educate them. And call them evangelists.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

AUGUST 2, 2009

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Social Media 101

Social Media Advertising 101

Social Media Strategery

MAY 27, 2012

I would expect that the online profile of someone trying to get hired by an advertising agency to be VERY different from the profile of someone trying to get hired by a government consulting firm. A management consultant? As you might imagine, these positions require very different skills and personalities.

Social Media 111

Social Media Consultant LinkedIn Sports 111