Small Business Mavericks

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Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Native advertising is the only online advertising — wait. What Is Native Advertising? I haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. Will native advertising be the only advertising in the future?

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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. But does it really matter in terms of mobile advertising? You’re likely not targeting your advertising by device type. Tablets have a slight edge on books and reference materials.

Mobile 101
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Turf Wars: Online Advertising Is Gonna Get Interesting

Small Business Mavericks

“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” Ther are some interesting developments in the world of online advertising. ” – Ellen Gipko, SEJ.

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Native Advertising: The Next Big Thing

Small Business Mavericks

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. Forty percent of that will be spent on native advertising.

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How To Advertise Online For Your Small Business

Small Business Mavericks

In the business world, advertising is everything when it comes to keeping a business going. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. That does not mean you should ignore advertising altogether. Advancing technology is where advertising lies right now. Far from it.

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Why Social Media Advertising Is On The Rise

Small Business Mavericks

Social media advertising is a sweet blend of pay per click advertising and social media. Mobile marketing is a big thing, but social media advertising is even bigger. It allows advertisers the ability to target specific demographics of potential customers who are important to them based on buying patterns and affinities.

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Two Ways To Advertise On Twitter

Small Business Mavericks

Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Well, that has ended.