Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. YouTube announced several initiatives to help advertisers reach TV screen viewers. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. Changes to social networks come fast and furious. May 02, 2018.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

MARCH 1, 2018

Selecting and using Facebook advertising objectives. Selecting and using Facebook advertising objectives. Thorough understanding of how Facebook products can be used in advertising and communication strategies. Certification requires advanced competency in the following: Facebook Certified Buying Professional.

Badge 191

Badge Facebook Compete Training 191

Sherrilynne Starkie

JANUARY 2, 2018

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Earned media is about getting third-party media coverage for a business. Shared media is about engaging stakeholders on social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

MAY 25, 2010

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Advertising 225

Advertising Twitter 225

Sherrilynne Starkie

DECEMBER 20, 2020

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations. This also includes native ads and influencers marketing.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JANUARY 28, 2019

He addresses criticism by explaining how and why Facebook works the way it does while reassuring readers that, ultimately, control of personal data remains with users: “Based on what pages people like, what they click on, and other signals, we create categories … and then charge advertisers to show ads in that category,” he writes.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

FEBRUARY 14, 2019

The feature allows advertisers to target ads to U.S. Advertisers can target audiences by the top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent. A really useful insight to add will even more power to Facebook advertising. – YouTube expands test Explore tab to more devices.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

JANUARY 30, 2016

This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. It works by using a bit of javascript code on the advertiser’s website to set a cookie in the visitor’s browser. That’s when I noticed that someone was following me. This ensures that visitor sees ads for that website everywhere online.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

MARCH 26, 2018

New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Shopping Ads automatically create promoted pins from an existing product feed making advertising an effortless task for retailers. New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Embed List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

APRIL 13, 2018

The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care.

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

DECEMBER 22, 2013

Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Related articles. 13 Free Social Media And SEO Xmas Gifts For Your Website. Christmas is almost here. Top 3 hated Chirstmas gifts.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

FEBRUARY 18, 2020

It’s not advertising. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. Why is Earned Media Important? It’s a framework, sometimes known as the PESO model.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

OCTOBER 26, 2013

Infographic: native advertising effectiveness. Here’s an excellent infographic, from the folks at Media Corps, which explains just how different our two nations are. Related posts: . Instagram or Vine? Blog check list for getting noticed. PLEASE LIKE MY FACEBOOK PAGE. Related articles. An Infographic On Infographics.

Instagram 343

Instagram Features Advertising List 343

Sherrilynne Starkie

OCTOBER 15, 2018

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 24, 2019

As usual, Terry does an excellent job of explaining advertising insider practices for the layman. And finally, a blast from the past! A client asked me for my opinion on this 2012 episode of Terry O’Reilly’s epic podcast.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

JUNE 29, 2018

Pages that repeatedly share false news will see their distribution reduced and their ability to monetize and advertise removed. Taking action against Pages and websites that repeatedly share false news. More Ways to Fight Fake News on Facebook. Providing more context on false news stories.

News 210

News Notification Collaboration Review 210

Sherrilynne Starkie

APRIL 14, 2012

I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. I’m not sure what value it will have for readers, but I’m sure advertisers will be happy to reach so many homes. .” I finally got a chance to check out an issue this week, the Orleans edition this week.

News 290

News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

JUNE 29, 2014

Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos' Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. 7 Analytics Tools to Track Local Campaigns. 8 of the Best Tools to Understand Your Social Media Traffic.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

FEBRUARY 24, 2013

Facebook advertising facts. February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics.

Social Media 279

Social Media Retail Newsletter Study 279

Sherrilynne Starkie

MARCH 6, 2019

It’s been around since the dawn of advertising. It was so long ago that my memory fails me in recalling the client. But, I do remember that it took up a fair amount of the overall budget! Of course, using audio in branding is nothing new. And, today we all know McDonald’s “I’m loving it” and the Intel’s “Dah Dah Dah Dah!”.

Brands 170

Brands Sample Samples News 170

Sherrilynne Starkie

MAY 30, 2018

Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. Facebook enforces new rules for political & issues ads. May 30, 2018. Facebook is now enforcing its new policies for political and issue-related ads.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

DECEMBER 3, 2017

The idea is to encourage users to spend more time in the Messenger app which will in turn encourage more brands to advertise there. The feature will add an emoji status for anyone you are currently in a streak. Doodle on your Instagram friends' photos. Dec 03, 2017. Instagram messages just got even more fun to use.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay. Related posts: Infographic: Native advertising effectiveness.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JUNE 30, 2015

Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. Why not have a bit of fun with it and add value for advertisers while you’re at it. And why not? The Citizen is being clever about it too. Weather as click bait? It’s an excellent choice!

Advertising 150

Advertising Report Cost Feed 150

Sherrilynne Starkie

AUGUST 18, 2014

Native advertising is here to stay. A version of this article was originally published on Thornleyfallis.com. Related posts: Mobile adverts are the way forward. Google goes for mobile lifestreaming. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Zuckerberg: More Than 200 Million People Use Facebook Messenger.

Facebook 283

Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

OCTOBER 25, 2018

These are designed for performance advertisers and feature call-to-action banners. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30. YouTube announced it is changing the attribution criteria for TrueView for action video ads.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 7, 2012

I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search.

Social Media 323

Social Media Health Care Case Study Overview 323