Josh S Peters

JANUARY 28, 2011

The new marketing mix can contain any combination of SEO, PPC, Social Media, PR, Branding, UX/UI Design, Email Marketing, Affiliate Marketing, and Media Buys / Online Advertising with new niche’s opening up all the time. The traditional marketing mix has been changed forever with the addition of the internet.

Marketing 138

Marketing Affiliate marketing SEO Social Media 138

Josh S Peters

FEBRUARY 22, 2013

Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! There are tons of books and resources out there you could read… Social Media ROI: 14 Formulas to Measure Social Media Benefits. Did Twitter just introduce their own version of EdgeRank?

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

JANUARY 4, 2013

“When someone remarks on what you’re doing, the word spreads, replacing the predictable and expensive Mad-Men strategy of advertising with the unpredictable but potentially magical effect of significant word of mouth–ideas that spread win.” .” Yup… Facebook is changing things again.

Press Release 180

Press Release Social Media SEO Report 180

Josh S Peters

JANUARY 9, 2013

Align social activities with PR, advertising, SEO, etc to help focus on key ideas and get the coverage and sharing needed to give your content a social boost. Use the same keywords from your SEO and paid media efforts in your social and content marketing (yes, search engines still run off of words).

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

OCTOBER 28, 2009

Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. They talk about how people throughout history have made big strides in what they’ve been doing and how they have made enormous impacts just by making your their own game or changing the rules a bit of an existing game.&#

Lijit 124

Lijit eBook Widget Disqus 124

Josh S Peters

MARCH 25, 2009

PPC is the most popular type of of paid advertising. PPC (Pay Per Click) If you’ve ever done a google search (I know, but humor me) and you’ve noticed the ads on the right <Image) that’s a PPC ad. That’s the second way to pay for visibility on a search engine, and when done right they can be incredibly effective.

Engineering 100

Engineering Sites Yahoo Microsoft 100

Josh S Peters

SEPTEMBER 18, 2009

I went through the whole site and the only thing I saw was a survey I took where they ask about different styles of jeans and where you’ve seen them advertised and ask very specific questions about online campaigns. It doesn’t look like an acquisition or lead generation campaign on the surface. That leaves us with Awareness.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. Owned is a channel / platform you control. Forum (on-site), wiki, Twitter or Facebook page, blog, website, newsletter, apps, etc.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Josh S Peters

MARCH 9, 2013

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred via AllFacebook.

Feed 121

Feed Feedly News Compete 121