Janet Fouts

JANUARY 16, 2011

I rarely advertise, and only then for special programs, webinars or classes. Ask any of my clients and they’ll tell you that not only am I passionate about my business, I’m passionate about theirs too. That’s how my extended network of relationships works to bring me over 90% of my business.

Social Media 134

Social Media Class Sports Conversation 134

Janet Fouts

DECEMBER 30, 2014

Are you prepared to use social media as a communication tool, not just another advertising medium? Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it. This makes relevant content and ease of finding it crucial.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings! ” The jump itself is truly amazing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

JULY 8, 2010

If I don’t want to see the tweets from @EarlyBird I don’t have to listen, but it offers their advertisers a way to access the huge market with localized ads that are welcomed instead of dissed. Twitter owns the show. Besides, as an effort to monetize, this is an awesome answer.

Twitter 127

Twitter Discount SMS Airlines 127

Janet Fouts

FEBRUARY 27, 2013

Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. And now is the time to engage, because the competition is scarce.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 2, 2011

I dutifully added the circle to my feed and now the feed is clogged up with an incredible amount of direct advertisements. Just when the business pages feature launched people collected the big brands into a circle and started sharing it around. Is this really what we want Google+ to be for business? Here’s a short list of just a few.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

DECEMBER 23, 2013

When an agency person from Ketchum advertising landed in Memphis in 2009 and said “ True Confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here! Now, I said this post wasn’t about Ms. Sacco and it isn’t.

Embedding 144

Embedding Social Media Privacy Twitter 144

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. 66% said they trust consumer opinions posted online.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

DECEMBER 23, 2010

An empty profile, or worse yet–one being used to advertise the service that created them for you–isn’t doing your brand any favors. Did you use a service like Claim.io that sets up hundreds of accounts for you or your brand? This is a great way to make sure nobody is using your brand identity online, but have you even looked at them?

Netvibes 133

Netvibes RSS Feed Feedly 133

Janet Fouts

OCTOBER 17, 2013

Let’s see less advertising and more conversations. Providing information that defines us as leaders in our field and demonstrating that by producing content which speaks to the people we want to be connected to and encourages them to share it. Infographic by inboudvisibility.

Content 135

Content Marketing iPad Advertising 135