Akamai Marketing

FEBRUARY 21, 2012

Companies spend huge sums of money on crafting messages, advertising campaigns, PR initiatives and yet, they continue to ignore the most direct line of communication they can have with current, potential and previous customers, advocates and stakeholders. But he was right (oh, if he could hear me now, he might ask me to talk more).

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. Is my local newspaper who delivers me a daily newspaper even though I only subscribe for the weekends ripping off its advertisers?

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? AVE: Advertising Value Equivalent is something that PR professionals have been using for years. Essentially, AVE looks at earned media and assigns a value to it based on equivalent advertising rates.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

OCTOBER 3, 2013

The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process. That’s actually true for several advertising types. Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix?

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What I like: Unobtrusive: Its a single email once a day. The paid version provides for ad-free emails.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JANUARY 15, 2013

Social media is nothing like advertising mediums where you create an ad, turn it on and hope the phone rings. Social media does require a commitment; anybody who tells you otherwise is selling you what my grandmother used to call a “ pig in a poke “( you’re welcome for that link, BTW ).

ROI 194

ROI Social Media Policies Creative Commons 194