Advertising Related Topics 
Adam Sherk
DECEMBER 12, 2011
Clickable is a good solution for advertisers. Their Facebook Advertising Suite offers both deep analysis and effective management for Facebook Ads. The catch is you need to be using Webtrends, so this is not an option for those on Omniture or Google Analytics. So that’s a good group to get you started.
Adam Sherk
NOVEMBER 20, 2014
Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold. Ironically this has potential to create thin content issues, so there is a balance that needs to be maintained.
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Adam Sherk
JULY 17, 2012
The Huffington Post’s “ad heavy” description aligns with the ASCI study’s findings on advertising on news sites. ” Interestingly USAToday.com ties for the highest ad relevancy score and more users apparently pay attention to its advertisements than any other news site. .”
Adam Sherk
SEPTEMBER 14, 2011
I guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb. I’m not going to link to it but it was on a subdomain of bloglines.co.za.
Adam Sherk
APRIL 3, 2013
Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue.
Adam Sherk
DECEMBER 4, 2012
Print media isn’t going away anytime soon, but savvy publishers will build a bridge to the digital world, giving print advertisers a more permanent home on their pages in cyberspace and allowing readers to share their identities – actual and aspirational – with people they meet online. We are what we read, and this will remain so.
Adam Sherk
SEPTEMBER 10, 2010
But it’s those commercial queries that are so desirable to advertisers. Accordingly, AOL has (once again) become an important venue for advertisers while also reaping the benefits of strong search rankings — after all, people are searching for all that commercial content. When people search, they’re in between places on the web.
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