Advertising Related Topics 
Adam Cohen
DECEMBER 12, 2013
These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising'
Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have an “old school&# brand that has been around for ages, and have deep roots in the traditional marketing days where the advertising industry boomed. Tweet This!
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Adam Cohen
DECEMBER 12, 2013
These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.
Adam Cohen
JUNE 8, 2010
Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. Tweet This! Send this page to Print Friendly. Email this to a friend?
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
JULY 12, 2010
Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
APRIL 12, 2012
This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers.
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