article thumbnail

Paid Social Media for B2B: Strategies that Get Results

Oktopost

The Google Display Network (GDN) is the largest advertising network on the internet. Twitter Ads. Since Twitter is where the world goes to get information, you can promote brand awareness here that will get seen by movers and shakers in the industry you’re targeting.

B2B 136
article thumbnail

What Publicis Omnicom Is Screaming At Our Industry

Twist Image

It''s all about how the new Publicis Omnicom will compete (or be better frenemies) with the likes of Google , Facebook , Twitter and Amazon. These multinational advertising networks hold within their grasp the vast majority of advertising and marketing agencies that the bigger brands use. advertising. advertising.

Industry 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. But we expect more. We always expect more.

Google 133
article thumbnail

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

Twist Image

To push this inequity even further, if you look at the comments in Herman's Blog post, Jon Steinberg (the President of BuzzFeed ), points to a flickr photo of another staggering statistic: 75% of all advertising spend is controlled by three advertising networks: WPP , Omnicom , Publicis and Interpublic. advertising landscape.

Company 100
article thumbnail

Are Startups The Future Of Media?

Twist Image

While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape, and you'll note a handful of advertising networks and multi-national media corporations command the majority of audience. advertising agency. advertising network.

Startup 104
article thumbnail

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124
article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. In addition, Facebook is by far the more mature advertising network.

B2B 150