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What Publicis Omnicom Is Screaming At Our Industry

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That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. We weren''t about advertising.

Industry 108
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Falling Short Of Your Best

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While the new business process is often so confidential that you don''t even know who you are pitching against, once a digital marketing agency is chosen, it''s pretty easy to see the work as it lives and breathes in the market place (you also get agencies doing a lot of PR around the work, so that helps too). brand loyalty.

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