Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands
Likeable
MAY 21, 2019
Optimistically, Facebook and Google users are almost always logged into their devices, so the potential to join data back to a user’s profile is much greater than for a typical advertising network. For most advertisers, this can be mitigated by relying more heavily on lookalikes built from customer lists instead of just pixel events.
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