Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
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NOVEMBER 1, 2011
From a content perspective, it's hard to argue that it hasn't. The primary way that media channels are not only funded but benchmarked for success is the media and advertising that it attracts. According to a ZenithOptimedia press release on October 3, 2011, worldwide digital advertising accounted for about $64.03B. clay shirky.
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