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Paid Social Media for B2B: Strategies that Get Results

Oktopost

If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions. Social media is essential for B2B marketers because, at this point, social media has become not only part of the conversation but part of the conversion path.

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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. How To Optimize Your Facebook Ads Like A Pro. Use Third Party Analytics.

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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Open a PPC Campaign . Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. In addition, Facebook is by far the more mature advertising network.

B2B 150
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

It isn’t yet completely clear what advertising services’ tracking cookies will be classified as first or third party, but since the Facebook pixel relies on cookies, these updates mean the “look back” windows for attributing conversions and retargeting users may be shrinking. First, the good news.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. So, they invest ad money against it.

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Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

Let’s look at the five most important content marketing metrics to keep an eye on and how they can help double your conversions. Before starting any type of campaign you need to determine what your trying to achieve. Once you find content which has high user engagement, you can tweak it to optimize conversions. Desired Results.