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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136
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Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Customer registration, for example, can be replaced with a social sign-in. Yes, you still need the customer to provide a delivery address, but other personal information such as their email address can be acquired from their social media profile directly. The same can be said for the actual checkout process.

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The real problem with Google might be Facebook

Convince & Convert

But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads. Now think about using that information to make your advertising more relevant and efficient.

Google 133
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. and is listed first.

Adwords 171
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The real problem with Google might be Facebook

Convince & Convert

But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads. Now think about using that information to make your advertising more relevant and efficient.

Google 98
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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

When you buy a weed whacker on eBay, the cookie remembers. BlueKai aggregates your shopping habits, Criteo tries to hone you back in when you don’t buy something, MediaMath ‘s algorithms work behind the scenes of display ads. Tags: Social Media advertising tools.

Privacy 122
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I Want To See Ads!

Twist Image

Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) So, as I peruse this pretty little thing called, "The Interwebs," I''ve been either buying stuff or dumping stuff into a shopping cart. don''t you start with that retargeting advertising business so quickly! advertiser.

Retail 72