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Paid Social Media for B2B: Strategies that Get Results

Oktopost

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

B2B 136
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The real problem with Google might be Facebook

Convince & Convert

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Or maybe it’s Facebook?

Google 133
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The real problem with Google might be Facebook

Convince & Convert

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Or maybe it’s Facebook?

Google 98
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. and is listed first. Attack of the Consumer!

Adwords 171
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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? The problem is that we're only talking about advertising. advertising.

Adsense 105
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Less Money. Less Traffic. Advertising In Chaos?

Twist Image

"how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. Full Steam Ahead ), but there is a sentiment that the major media companies are still being very protective of their respective networks, channels and properties. advertising. media company.

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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

When you buy a weed whacker on eBay, the cookie remembers. BlueKai aggregates your shopping habits, Criteo tries to hone you back in when you don’t buy something, MediaMath ‘s algorithms work behind the scenes of display ads. When you hover your mouse over an ad about a video, the cookie remembers.

Privacy 122