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Falling Short Of Your Best

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While the new business process is often so confidential that you don''t even know who you are pitching against, once a digital marketing agency is chosen, it''s pretty easy to see the work as it lives and breathes in the market place (you also get agencies doing a lot of PR around the work, so that helps too). How soon we forget.

Loyalty 107
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What Publicis Omnicom Is Screaming At Our Industry

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That is the conversation that every marketing, advertising and communications agency needs to be having. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. How will this new entity leverage all of this data that is being collected to bring better results back to their brands?

Industry 108