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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

It isn’t yet completely clear what advertising services’ tracking cookies will be classified as first or third party, but since the Facebook pixel relies on cookies, these updates mean the “look back” windows for attributing conversions and retargeting users may be shrinking. First, the good news.

Apple 74
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Are Startups The Future Of Media?

Twist Image

While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape, and you'll note a handful of advertising networks and multi-national media corporations command the majority of audience. advertising agency. advertising network.

Startup 104
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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users. Google has agreed to pay a $22.5

Privacy 94
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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The number and types of digital channels that a marketer can leverage to out-rank their competition has exploded. This patented capability helps companies discover new competitors and create winning competitive SEO strategies. Inventors: Yu; Jimmy (Foster City, CA), Yu; Sammy (San Mateo, CA), Park; Lemuel S. San Mateo, CA). 12/855,668.

SEO 98
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217
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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Aaron Agius is a marketer, web strategist, and entrepreneur.

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