Twitter vs. Snapchat: Which Has the Better Future?
While Snapchat recently surpassed Twitter in daily active users, the two networks offer very different services to different types of users.
There are certain metrics—like daily active users—that indicate big success in social media. If users are actively posting, engaging, sharing and generally spending time with your site or application, then it’s considered a success. With the news that Snapchat surpassed Twitter in DAUs, it’s important to reflect on other related factors when judging success and failure.
According to sources cited by Bloomberg, Snapchat’s active daily audience has grown to 150 million. Comparatively, Twitter maintains at an estimated 140 million DAUs, based on an average of analyst estimates collected by Bloomberg.
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