Waxing UnLyrical

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch? Twitter Google+ LinkedIn Elevator Pitch or Twitter Pitch?

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An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. Charm of Finches.

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. That said, the opinion that this may not be the best of situations brewing for my all-time favorite Twitter app was quickly formed. The answer?

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

While influencers may have a strong reach or following, their authentic use of storytelling allows them to meet the needs of a specific audience, and it is through our engagement and activation that we are able to find influencers who best fit our values. We approach influencer activation, much as we would spokesperson activation.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. And there’s a lot of talk, discussions and conversations taking place in active groups. You can find him on Twitter @amos_onwukwe.

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Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Discovering and actively living my purpose caused me to take up ballroom dancing – something I longed to do since I was eight years old, dreaming of dancing like Ginger Rogers. Reach Patrice via LinkedIn , Twitter , Facebook and Instagram. I got hooked at my first hour-long lesson. Lund Award for Public Service”), among others.