The Marketing Blog
MARCH 8, 2010
Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.
The Marketing Blog
SEPTEMBER 15, 2010
We followed an observation method, wherein we regularly visited the fan page of these 25 brands on daily basis and reviewed them on various quantitative and qualitative parameters (like fan engagement, wall-posts, likes, administrator activity etc.). Most active brand : Delhi Traffic Police [12.8 wall posts by admin each day].
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The Marketing Blog
SEPTEMBER 16, 2010
Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.
The Marketing Blog
SEPTEMBER 7, 2010
The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. You have been posting updates on your Facebook fan page but do not have a clear idea about measuring the response to your activities. However, I still review some Web 2.0
The Marketing Blog
SEPTEMBER 28, 2009
A couple of years of ago, one could easily identify active users through blogs & discussion forums. But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. In other words, Social media trend-setters in India are spread across different platforms.
The Marketing Blog
AUGUST 3, 2010
The success or failure criterion of your activities will depend on these metrics. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place. However, I still review some Web 2.0
The Marketing Blog
JANUARY 5, 2009
Via Carf We’re witnessing more and more offline discussions about this subject, newer breed of quality bloggers who’re providing their perspective, research activities being carried about and even some very unique & collaborative efforts in online blogging. Delhi Tweetups , Mumbai Tweetups and many more !
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