SocialFish

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[MUST READ] The Story Behind Red Cross’s Twitter Faux Pas

SocialFish

We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak). I was not awake. My ringing phone woke me a little after midnight.

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Open Community Case Study – Food Bank

SocialFish

Jen keeps their homebase, their website, fresh by updating it 2-3 times a week with news about events, food drives and other activities, like their recent appearance on The Biggest Loser as part of the Pound for Pound Challenge. Their Twitter relationships have resulted in several Raleigh-Durham and Wilmington tweet-ups hosting food drives.

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MUST READ new Pew survey about groups on the internet

SocialFish

A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Being a technology company, their community is an active network consisting of developers, consultants, customers, and Salesforce staff. Salesforce is actively running their communities with fervent involvement. Salesforce has multiple active “corporate accounts&# such as @Salesforce. See [link] for a quick overview.

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Engaging community members through game thinking [#asaetech]

SocialFish

I was invited by the ASAE’s Tech Council to host the first # asaetech Twitter chat last Friday. Build fun, pleasure, and satisfaction into your core activity loop. I thought I would go out on a limb and ask everyone to discuss this post and awesome slide deck by Game Thinking expert Amy Kim. Change the user experience over time.

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Open Community Case Study – GoPlow

SocialFish

Manage educational content in more meaningful ways, deliver training for specific technical programs and increase the potential for active learning. They cross-post content to LinkedIn, Facebook and Twitter. Deliver expert opinions via blogs. Then it began to come back and hit what I consider to be a sustainable level.

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Stop Making Sense

SocialFish

I spend a lot of time within the social media bubble, where no one (any more) questions the value of Twitter. And outside the bubble, you hear what we’ve been hearing for years: “I just don’t get Twitter. But I’m beginning to wonder: does it matter if Twitter makes sense? But part of me says no.