[MUST READ] The Story Behind Red Cross’s Twitter Faux Pas
SocialFish
MARCH 4, 2011
We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak). I was not awake. My ringing phone woke me a little after midnight.
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