Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Some may be active on Google+ and Twitter. Hashtags present a unique opportunity for online marketers. You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. Klout users will recognize the metric known as “true reach.&# But what does it mean?

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

JANUARY 16, 2013

TweetDeck is owned by Twitter. Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc. Niche forums are great places to go when you want to see how active your competition is in your space. Listening is a very important intelligence activity.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

MAY 5, 2014

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” There should be that mix of controlled content and open-ended feedback in order to get the mix Twitter has found effective in their study.

Paid Search 79

Paid Search Study Twitter Activities 79

Small Business Mavericks

JANUARY 10, 2012

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Add in a blog and you have a fairly active social media approach. Blogs are slightly different.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

AUGUST 19, 2011

Business people like to criticize social media websites like Facebook and Twitter for being time killers. After all, even business people – busy ones too – allow for social activities. And social activities can also carry business benefits. Who’s fault is that? You know the ones.

Questions 156

Questions Survey Facebook Activities 156

Small Business Mavericks

FEBRUARY 28, 2013

Tweetups – Tweetups are Meetups for Twitter users. If you are active on Twitter and have a loyal local following, why not invite them to a Tweetup? Facebook-Foursquare – Everyone’s on Facebook, right?

Foursquare 87

Foursquare Social Networking Google Hosting 87

Small Business Mavericks

SEPTEMBER 4, 2011

If you’re struggling with how to encourage more tweets and retweets for your blog and website content, then I highly recommend reading these two articles, both of which were written by social media icons and veterans of the field: Twitter Share Buttons Bring 7 Times The Return. This is during the height of business activity in the U.S.

How To 129

How To Research Twitter Publishing 129

Small Business Mavericks

MAY 28, 2013

Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. There’s a clear benefit to being active on Facebook, Twitter, LinkedIn, etc. Google+ comes out ahead of only Pinterest and Forums. This is head-scratching. There’s no difference in Google+.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

APRIL 7, 2015

A real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. The automatic tweet when the weather triggers it can happen for too-hot-to-go-outside activity, too. Social Media IFTTT social media lead generation Twitter' Are you going to do it?

Real Estate 70

Real Estate Foursquare Social Media List 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. It makes you look good and it makes others look good.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. It makes you look good and it makes others look good.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 25, 2013

Google is actively trying to discourage spammers by not turning Google+ into an SEO haven. That’s also true of any social network – Twitter, LinkedIn, Pinterest, et. Using Google+ does have search benefits that using Facebook doesn’t, but not by much.

Compete 101

Compete Google Facebook Social Networking 101

Small Business Mavericks

SEPTEMBER 11, 2015

Instead of allowing yourself to get sidetracked by pictures of cats, set a time limit on your social media activities. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Instead of one liners (except on Twitter), make your posts just a little longer.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Instead of allowing yourself to get sidetracked by pictures of cats, set a time limit on your social media activities. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Instead of one liners (except on Twitter), make your posts just a little longer.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

MAY 11, 2015

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. The #StrongArmSelfie hashtag has been used more than 11,000 times across social platforms (3,600+ on Twitter & 6,900 engagements on related posts on Facebook).

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

MAY 20, 2012

To prevent this, many business owners become involved in local social activities. Special discounts can fly around social media outlets like Twitter in an instant delivering a lot of traffic (digital or foot) and plenty of sales. If the community took a dislike to a business, then it was doomed.

Marketing 156

Marketing Discount Newsletter Sports 156

Small Business Mavericks

FEBRUARY 11, 2012

This can be in blog comments, writing guest posts, being active on forums related to your niche, and the obvious social media realms such as Facebook and Twitter. I’d like to add one more – being seen with your brand or logo. With the latter, it’s important to be seen away from your own pages.

Brands 101

Brands Tips Small Business Forums 101

Small Business Mavericks

MAY 11, 2011

You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. I still am. You can set up an About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

AUGUST 19, 2015

For instance, social media channels could include: Twitter. In other words, if you are active on Twitter and Pinterest and you use both channels to generate leads and drive traffic back to your website, then you should measure the effectiveness of marketing through those channels. Television advertising. You get the picture.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

MAY 22, 2012

Some marketing experts now lean heavily towards social media, especially Facebook, Twitter and now Google+. Whilst I wouldn’t ignore SEO by any means, there is a lot to be said about attracting that 70% that comes from non-search activity. That may well be Facebook or Twitter. So how do you attract that traffic.

SEO 101

SEO Communities Reputation Forums 101