Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.

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Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

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Sherrilynne Starkie

FEBRUARY 13, 2018

Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. Checking and adjusting ad programs is a daily activity to maximize ad budgets. The consultant always listens to gauge audience sentiment to inform all activity.

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Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New features for Twitter apps. Twitter's other clients now have some of the features users take for granted using its main apps. Listly by Sherrilynne Starkie. Follow List.

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Sherrilynne Starkie

AUGUST 8, 2019

Twitter keeps getting better & stronger. Twitter continues to grow, reporting a profit of $37m for the second quarter as its revenue and its user base grow. Twitter said video ad formats continued to show strength, pointing at the Video Website Card, In-Stream Video Ads, and First View ad formats. Better results overall.

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Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. .

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Sherrilynne Starkie

NOVEMBER 7, 2012

Clement started out on Twitter only after he realised that people were mentioning him there. “I As a defensive mechanism, I thought that I should try to understand Twitter better. He is able to use Twitter to share his enthusiasm for these things, and give people more of sense of who he really is. “It Pinterest for business.

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Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

AUGUST 22, 2018

Some of this activity originated in Iran, and some originated in Russia. Twitter struggles with Fake News issue. Twitter CEO Jack Dorsey has admitted that Twitter is reluctant to commit to a timetable for enacting policies aimed at curbing heated political rhetoric on the site. Not so much. Brands will follow the money.

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Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. events Featured Headline Ottawa Social Media Algonquin College Gini Dietrich Social Capital Ottawa Twitter' It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.

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Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

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Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. As events rolled out on that fateful night, Twitter told the story of the disaster in real time.

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

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Sherrilynne Starkie

FEBRUARY 13, 2012

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter. Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet.

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Sherrilynne Starkie

NOVEMBER 4, 2012

The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

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Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

APRIL 24, 2018

Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. Activities must align with corporate business goals and objectives. Social media success requires strategy and planning.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

FEBRUARY 8, 2018

This week's top social media news featuring Twitter, Instagram and Facebook. For the first time ever, Facebook lost about a million daily active users in the US and Canada. Learn more make Twitter's algorithm work for you. Learn more make Twitter's algorithm work for you. Follow List. Embed List. Feb 08, 2018.

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Sherrilynne Starkie

AUGUST 27, 2018

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). They want to be active participants to understand new topics. It depends on which particular skills you want to develop, but I feel it’s important to start with the basics.

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Sherrilynne Starkie

AUGUST 20, 2012

The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Once we’ve gained trust and confidence, we’ll look at expanding this company’s activity across other social platforms. Related older posts: YouTube introduces trends. Social media is key PR driver.

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Sherrilynne Starkie

MARCH 2, 2020

Digital marketing is interconnected, and all activities are dependent upon each other to gain the most value for marketing budgets. If PR coverage is not part of the mix, other activities will struggle to deliver the desired results. Start by following them on Twitter and Instagram. How to get media coverage. Know your media.

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Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Ok, so what is integrated digital marketing?

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Twitter cracks down on automation. Twitter is using machine learning tools to identify and take action against automated accounts and it's working. Follow List.

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Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JANUARY 8, 2018

Project plans, timelines, resources and budgets, activity reports, program evaluation. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. Strategy Development. Planning & Project Management Efficient execution and effective campaigns.

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Sherrilynne Starkie

MAY 4, 2012

Five would kick Twitter to the curb. It can be pretty lonely there with little activity or real engagement. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Perhaps surprising, Facebook! Six people would leave the most popular of social networks. Four would shirk LinkedIn. Three said none.

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Sherrilynne Starkie

APRIL 25, 2018

Twitter updates privacy policy and terms of service. Twitter wants its newly launched privacy policy to be easy to understand and follow. The new customization options include a “dynamic” cover image, the ability to showcase the company’s latest Pins, choose a specific board to highlight or display recent Pinterest activity.

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Sherrilynne Starkie

AUGUST 16, 2018

Facebook, Twitter and Google are all working to transform. Voice activated Lenses now available. Similar to saying “Alexa” to activate the Amazon Echo or “Ok Google” to activate Google Assistant, these Lenses require activation words such as “hi” or “wow” to animate. The major theme is that times are changing.

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