Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. Your activities have tailed off because it takes too much work and you’re not seeing the results and you’re not convinced that social media works. So you can keep reading to see what will might happen to you. Plateau #1.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

AUGUST 25, 2011

We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? They wrote a book, they V-logged, they tweeted over 15,000 times, they created an active Facebook page, and then all of a sudden.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JUNE 14, 2011

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. THAT is much different than buying followers on Twitter. “Without the short cuts and the corners we cut, we would have never made it…”. That’s not really a short cut.

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Aggregator Comparison Discount Curation 143

Direct Marketing Observations

APRIL 19, 2010

Tweet on Twitter. And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. Assuming participation in social networks is going to happen and or is happening, then you need to take an active vital role in education, in creating policies, and creating ground rules for participation.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 3, 2010

Kyle will lead a discussion around how to better connect with consumers by converting more passive consumers into active consumers of your brand and what to do once they become active. To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page. via hashtagsocialmedia.com.

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Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. Let’s talk about what the distribution of marketing and social media strategies , tactics and activities should be and let’s talk about bang for the buck. In part two, let’s look at what a marketer should do.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. You feel you must be there.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 4, 2010

Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

AUGUST 20, 2015

Just now on Twitter I was curious about the Ashley Madison scandal. Particularly, it was a paid search placement on Twitter on behalf of crisis management. Or a troll like activity? Sh*t is getting ready to hit the fan again. So I did a trending hashtag search on the topic. Pun intended. See Below: So what was it?

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. The ripple effect.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

SEPTEMBER 8, 2010

Search still dominates our everyday online activity and that will never cease. Lady Gaga - 6,132,774 Twitter followers. She is the #1 person on Twitter. Stay tuned as to how Google starts and continues to weave social elements into our search results. That might be all you need to know. That might be all you need to know.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 25, 2019

Regardless of the fact that there are 2 billion active users on the social network, we will move on to something newer and shinier. At its peak, AOL had over 35 million active users , and though those numbers pale in comparison to Facebook, those were really big numbers back then. Peruse them in depth at your leisure. Mastodon.

Facebook 170

Facebook Social Networking MySpace Comparison 170