Dave Fleet

JUNE 24, 2010

magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. We did a little research on social media activity regarding the earthquake using Radian6. A few of the funnier posts on Twitter included: “The earthquake triggered a tsunami at the G20 fake lake” – @AndrewFstewart.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke?

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

MARCH 8, 2012

Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention. Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc).

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

AUGUST 15, 2012

On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases.

Blogger 374

Blogger Press Release WordPress Small Business 374

Dave Fleet

DECEMBER 24, 2010

Santa already has a Twitter account – @Santa. Dial-up the activity throughout the year and keep that Christmas spirit alive. Oh, and get a decent Twitter background! This year, I got to thinking what I’d do to digitize Santa. However, it’s dormant most of the year.

URL 337

URL Foursquare Applications Notification 337

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. What are the most common knee-jerk reaction activities that the company should avoid taking? Check out the interview above, or over at BusinessCast.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

DECEMBER 31, 2011

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

AUGUST 24, 2010

Do companies have a right to censor employees’ online activities when not at work? Should companies block Facebook, Twitter etc in the workplace? What internal policies do companies need to reduce risk when implementing social media? What role can and should social media play in recruiting?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. In this manner, web analytics are not subject to the same sample requirements as panel companies. Why is it important?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Twitter was new. When social media first emerged, I found it absolutely compelling.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. You can find more information about the book at GoogleyLessons.com.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Twitter was new. When social media first emerged, I found it absolutely compelling.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

APRIL 26, 2011

We frequently work closely with agencies of multiple stripes, and often help clients to develop governance frameworks so that each can bring their respective strengths to the table across multiple activities within a single channel. Rather than throw up false assumptions about other agencies, look around. Shades of grey.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Listen; engage; develop. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 21, 2021

The level of disinformation activity around the UK’s Brexit vote has been similarly well-documented. In 2015, fake Twitter accounts associated with Russia’s Internet Research Agency attempted to spread false rumours of Walmart selling turkeys with salmonella a week before Thanksgiving. Companies need to start to prepare themselves.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JUNE 16, 2011

Who can handle your PR or marketing and integrate that strategy with your online activities? Don’t hire people who tell you Twitter will solve all your problems. Why hire someone at a premium when you can bring someone in-house with multiple skill sets – who can drive customer support and handle online support too?

Startup 401

Startup Social Media Skills Aggregator 401