Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

APRIL 30, 2013

Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. Each tool is free unless otherwise noted.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? The functionality is broader than just social media but you can drill down on social referrers and activity. Topsy doesn’t exactly fit in this category since it’s largely focused on Twitter and has wider functionality.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

JUNE 16, 2011

In fact the male/female usage percentages are the exact opposite on Twitter. That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter.

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

MARCH 8, 2012

Like buttons, Open Graph tags (which much like Twitter formatting, need to be done right!) but monitoring behavior and activity often proves valuable. How do we maintain active social outposts without sacrificing on-site community? and reasonable use of Facebook Social Plugins have essentially become standard practice.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

DECEMBER 12, 2011

Socialbakers is also now branching out into Twitter, Google+ and others but Facebook is still the major focus. While SEOMoz Pro is primarily a suite of SEO tools, they recently added a Social Analytics section that provides a range of data on Facebook pages and activity. The Most Popular NFL Teams on Twitter and Facebook.

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Analytics Tools Lithium Facebook 253

Adam Sherk

SEPTEMBER 17, 2009

To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

AUGUST 11, 2010

Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. As for user activity, in going through all of the NBC Local profiles most of the automatically submitted articles have not attracted a high volume of diggs. Related posts: News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. So I ran 30+ news sites through the tool. What Horrible Things Did Time Magazine Do in 1964?

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

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Study News Press Release Report 147

Adam Sherk

JANUARY 9, 2013

Personally I like to look at the per post averages as this helps to level the playing field and provide a general sense of how much user activity and engagement typically occurs. However this comparison gets skewed by a few pages with fairly limited post activity. Also I was once again unable to find an active Google+ page for CNN.

News 245

News Sites Engagement Google 245

Adam Sherk

AUGUST 28, 2012

As a marketer I appreciate the use of a call to action to increase activity and engagement. The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.

Sports 116

Sports Team Facebook Feed 116

Adam Sherk

MARCH 7, 2011

So I’d rather not put that activity into my Facebook news feed. And in my professional interactions I want to represent myself through a link to this blog or my Twitter profile , not my Facebook page. And the reality is that not every site is able to build up a strong, active on-site community of its own.

Comments 132

Comments Publishing Facebook System 132

Adam Sherk

MAY 24, 2011

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Share of social media activity: Fast Five 38.46%. Thor 38.05%. Green Lantern 9%. X:Men: First Class 4%. The Hangover: Part II 2.26%.

Alterian 143

Alterian Social Media Film Sentiment 143

Adam Sherk

AUGUST 16, 2010

According to Ruder Finn the page currently has a daily active user base of over 10,000 fans. This likely explains why the sweepstakes is still active on the JVC Facebook page. And many fans are coming back regularly. It’s since been cleared. It is a clever promotion that has done well for JVC so I am glad to see it continue.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

FEBRUARY 22, 2011

It was good to see that six overused terms from my full list did not have any instances in the past 24 hours, but the holiday weekend in the US slowed down press release activity. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. A few notes on searching with PRFilter: The index gets updated very quickly.

Press Release 237

Press Release Aggregator Sample Samples 237

Adam Sherk

JANUARY 6, 2010

To investigate further I did a quick check for Twitter activity. I don’t have any data on what kind of traffic the Tumblr site is getting, but either it is fairly low or visitors simply aren’t starting discussions there. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly What Horrible Things Did Time Magazine Do in 1964?

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 7, 2014

Bing News also provides trending topics on its home and section pages, as well as links to news that is trending on Facebook and Twitter. Since AOL search is powered by Google, and it can be used as a rough proxy for search activity in general, it’s worth giving this a quick check when you’re looking for trending topics.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

MAY 4, 2010

In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams ) I looked strictly at the following each team has built up. With the second round of the playoffs recently under way I thought now was a good time to pull the numbers since all 16 teams were still recently active.

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Team Engagement Facebook Press Release 165

Adam Sherk

SEPTEMBER 28, 2011

There are also attribution links to the original articles (although those links point to redirected feed URLs): I like seeing what friends have read too: Reporting friend activity gets overdone in social media, but in this particular app it did successfully get my attention. The Washington Post is actively recruiting more content partners.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

DECEMBER 20, 2010

The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NBA Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season. Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%. 10 Practical Twitter Tips for Publishers.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. It should be noted that there many forms of real-time search, including Twitter Search itself and sites like OneRiot , Collecta and Topsy , among others.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

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Vocus SEO Social Media Press Release 166

Adam Sherk

FEBRUARY 27, 2013

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users.

Activities 194

Activities News Instagram Brands 194

Adam Sherk

APRIL 26, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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News Module Widget Facebook 149

Adam Sherk

JULY 8, 2011

In checking today several high-profile news sites still have active pages including Mashable , the Chicago Sun-Times , Breaking News , The Next Web and Search Engine Land. Others that had been previously reported as active now result in a 404 page including CNET, ABC News Radio and ITV News.

Google 111

Google News Engineering Report 111

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? Advantage: COLTS __ 4th Quarter: Twitter It gets worse on Twitter – from what I can see neither team has an official profile. Too bad the teams aren’t choosing to directly engage their fans via Twitter. How about the players?

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Team Social Media Digg Press Release 150

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. A similar difference exists for microblogging sites like Twitter. Newspaper journalists were the most likely to report using no social media tools (21%). What Horrible Things Did Time Magazine Do in 1964?

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

FEBRUARY 17, 2010

An Early Look at News Media Twitter Lists: Not Much Traction Your Mom’s Coming to Facebook, But She May Not Stick Around News Sites Not Making Much Use of Static FBML on Facebook Pages Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Sites 118

Sites News Google Facebook 118

Adam Sherk

OCTOBER 27, 2009

Since many stories do not appear to allow comments this results in quite a few “popular” stories with zero comments, which sends a mixed message to users: NewsPulse is still in beta so there’s likely to be some changes based on user activity and input. What Horrible Things Did Time Magazine Do in 1964?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

SEPTEMBER 23, 2009

After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans. So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples.

News 104

News Engagement Facebook Press Release 104

Adam Sherk

FEBRUARY 28, 2012

What are news organizations doing to increase user activity and engagement on their Facebook pages? It’s a good fit for broadcast too, as local news stations often share user comments from their Facebook pages (and Twitter) on the air. 4) Host Live Chats.

News 199

News Facebook Case Study Conference 199

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers? What Horrible Things Did Time Magazine Do in 1964?

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. There are lots of good approaches to “link bait” – find the topics and hooks that work for you. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

JULY 13, 2010

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?

Press Release 141

Press Release SEO News Survey 141