Direct Marketing Observations

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet. “Return on investment on social media activities has been challenging to most companies in 2009. However, we could have cared less about measuring our engagements…yet.

Data 197
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Search is and has been woven into the fabric of our daily lives thanks to Google. It is a utility that drives our online and offline interactions.

Mobile 177