Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. Showing your appreciation to your community will pay off as others will see the recognition and attention that active members of your community are receiving. From there it evolved into email discussion lists (who remembers LISTSERV?),

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

FEBRUARY 19, 2014

Not looking bad in public is the issue employers worry about most when it comes to their employees’ activities in social media. Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

AUGUST 26, 2011

How many of you, who are active in social media and are business communicators yourselves know who she is? If you focus on finding your influencers on Twitter, or pretty much any social network, you’d be unlikely to think of Donna as a mover and shaker in the business communication field. Her blog isn’t fancy.

Film 227

Film Klout Policies Reputation 227

Waxing UnLyrical

DECEMBER 4, 2015

And in the social space, that is often easier said than done. The number of people using social networks isn’t getting any smaller, only bigger ; this is now how people communicate. Often a flurry activity can fool others into thinking real work is happening behind the activity “screen.”.

Consultant 100

Consultant Conversation Publishing Activities 100

Waxing UnLyrical

JUNE 21, 2012

It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. HootSuite. I’ve been a HootSuite fan for a long time. Post Planner. buffer them).

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

MAY 2, 2014

It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. But many of us have connected on other networks and platforms, which is how I know the community is alive and kicking.

Communities 262

Communities Community building Insurance Consultant 262

Waxing UnLyrical

JULY 10, 2013

During the presentation, my co-workers pointed out that most of them are still not comfortable with the idea of pitching media on social networks. However, the equivalent of the same on a social media platform can be much more embarrassing for a PR practitioner.”

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

NOVEMBER 30, 2012

If social media and blogs in the U.S reach nearly 80% of active U.S. Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. What would I add if I did it all over again tomorrow?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere.

SEO 169

SEO Instagram Exercises Small Business 169

Waxing UnLyrical

JULY 24, 2013

If social media and blogs in the U.S reach nearly 80% of active U.S. Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

JULY 31, 2015

The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence?

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

AUGUST 3, 2011

Here’s what Adriel Hampton wrote: I am writing to ask you to join Adriel Nation , my network for promoting emerging technologies for better government, democracy and self-governance and for sharing opportunities to help charities around the world. If people mark your email as spam, you’re toast.

List 230

List Yahoo Flickr Organization 230

Waxing UnLyrical

MARCH 26, 2012

The end-goal was to secure as many new constituents to OA’s eCommunity as possible, since these are the people OA can activate when advocacy is needed. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. And I mean a ton.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

JULY 24, 2015

– that’s just common sense – and be ready to activate your crisis plan at a moment’s notice, but do not start getting “out there” until and unless you absolutely have to. It’s really easy to get trigger-happy with social networks around; it’s so easy to start spouting off.

Consultant 100

Consultant Case Study Course Conference 100

Waxing UnLyrical

JUNE 27, 2011

If your business uses social sites – or if you’re a consultant active on social networks – is it easy to find them? When I’m looking someone up, I always like to see what they’re doing in social media, especially if that’s something they say is important to them.

Widget 177

Widget iPad Flickr Course 177

Waxing UnLyrical

DECEMBER 6, 2010

I like to think that I’m pretty social. I try to respond to all the messages I get on Twitter, Facebook and Amplify (the social platforms on which I’m most active), share and comment on interesting posts, and so on. She likens it to a cocktail party or going to a business networking event.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

MARCH 4, 2011

In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. I asked Jordan about this, and he confirmed that it wasn’t just me imagining stuff, that this is something they actively work on.

System 170

System Comments WordPress Joomla 170

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. So I understand not being able to be active on SM during work hours.

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Recent trends, notifications, activities, and even your Twitter home screen can be added to the dashboard.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

MAY 5, 2014

Social media should be your Main promotional channel. Giving days are driven by social media activity. Facebook is the most popular social network – bar none. Twitter is a faster moving social network that’s ideal for real-time updates. Leverage Facebook because of its popularity. Keep it visual.

Eventful 183

Eventful Statistics Social Networking Education 183

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Of good quality. We know this. And in today’s hyper connected world, everyone’s a publisher.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else?

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

NOVEMBER 18, 2015

And, based on the 2015 statistics like the ones shared above, is it really any surprise that much of this video marketing activity wouldn’t spill over into the coming new year? According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

MAY 31, 2018

Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. The Solution: Actively look for potential problems ahead of time. Hashtags aren’t enough. They’re not even required! To avoid copyright concerns, create your own content.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

APRIL 10, 2013

Newsle syncs with your social networks, and then sends you an email when any of your contacts are “in the news.” And Post Planner is my go-to for scheduling to Facebook (and yes, of course there’s real-time activity too, but it’s great to be able to schedule some content).

Products 263

Products Tools Plaxo Curation 263

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. Click To Tweet.

Strategy 100

Strategy Case Study Collaboration Communities 100