Sherrilynne Starkie

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Social networking: most popular online activity worldwide.

Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.

Marketing 367
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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. How active are the followers?

Twitter 320
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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.

Marketing 195
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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. If earned media is not part of the mix, other activities will struggle to deliver the desired results. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409
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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377