Social networking: most popular online activity worldwide.
Sherrilynne Starkie
DECEMBER 28, 2011
(..)
Sherrilynne Starkie
DECEMBER 28, 2011
(..)
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
JULY 19, 2013
Twitter has gone mainstream as people, brands and organizations flock to the social network. It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. How active are the followers?
Sherrilynne Starkie
JANUARY 2, 2018
The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.
Sherrilynne Starkie
FEBRUARY 18, 2020
Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. If earned media is not part of the mix, other activities will struggle to deliver the desired results. Today’s picture is much rosier. It’s an incredibly turnaround.
Sherrilynne Starkie
OCTOBER 25, 2012
It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.
Let's personalize your content