Dave Fleet

JANUARY 5, 2023

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. By actively engaging with and refuting disinformation, organizations do risk giving it more attention and potentially amplifying it further. Problems with debunking.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

JUNE 24, 2010

Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

MARCH 1, 2014

For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy.

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ? Personal Social Media. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

DECEMBER 24, 2010

Dial-up the activity throughout the year and keep that Christmas spirit alive. Santa should claim his identity widely on social networks to safeguard his reputation. This year, I got to thinking what I’d do to digitize Santa. Santa already has a Twitter account – @Santa. However, it’s dormant most of the year.

URL 337

URL Foursquare Applications Notification 337