4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
Waxing UnLyrical
JULY 22, 2016
Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Set up a system to track your internal activity. More on that below.
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