Waxing UnLyrical

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Set up a system to track your internal activity. More on that below.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. You have only to look at who has signed on so far as a Champion to see how many vibrant social media personalities and voices have signed on to promote the campaign.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Thanks so much for stopping by WUL!

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Seems to me the regular folk, who potentially have more to lose by shutting down their online activity because they’re actually, you know, talking to people without the additional megaphones that the celebs have, should be the ones highlighted. If this is really about inspiring people, why not highlight those people?

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Four Tools to Help Build Your Social Community

Waxing UnLyrical

Is there a way for me to cut down the amount of time I spend in social media?&#. Jenna Langer at Livefyre told me this was because when syndicating via NetworkedBlogs, NB’s URL masks the actual blog URL, and loads the site in an iFrame. Inevitably, then, the time question comes up. “How can I always be online?

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20 Tools to Grow Your Business, Efficiency and Productivity

Waxing UnLyrical

I love my personalized meeting URL , and I much prefer TimeBridge to some of the alternatives, like vCita and Doodle … I honestly don’t know why, I just like TimeBridge better. Content curation & social media management. I don’t really use it all that much, but it’s handy to have.

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