Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. It has a greater degree of social-specific reporting. Social Crawlytics. SimpleReach.

Analytics 240
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. Recommended Tactics.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. The basic functions are free. Pinterest Tools. Most are fairly inexpensive.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

There are also attribution links to the original articles (although those links point to redirected feed URLs): I like seeing what friends have read too: Reporting friend activity gets overdone in social media, but in this particular app it did successfully get my attention.

Facebook 111
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Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. To investigate further I did a quick check for Twitter activity. I like it.

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