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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence.

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How to Celebrate Social Media Day

agora pulse

That’s now the official Social Media Day adult beverage. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. You see, in the U.S.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Syndicating FourSquare to Twitter

Ari Herzog

I enjoy reading Maggie’s and Steve’s tweets, ripe with social media strategies and government discourse, respectively; but I don’t give a hoot where and when they eat, drink, and play. Many people opt to syndicate FourSquare check-ins to Twitter, or Twitter messages to LinkedIn, or LinkedIn updates to Facebook.

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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. When did Twitter become the dumping ground for all of your online and mobile activity? FAIL Just because you CAN, doesnt mean you SHOULD. Your comment has not yet been posted. View an alternate.

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How to Syndicate Your Blog to Digg

Ari Herzog

In my case, I needed to include a gobbledygook series of letters and numbers in a blog article — eebfd1c39e0044b082ac752b5a2cce45 — which Digg discovered when this was syndicated through RSS. Are you an active Digger? Every blog has its own verification key. Contact Ari: Twitter | Email | 978.558.0008.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.