Small Business Mavericks

JUNE 19, 2015

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. The truth is, social media can suck you in and hold you hostage–if you let it.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JULY 12, 2012

One of the worst things that you can do online is ignore your customers on social media. In today’s marketplace, consumers are just as likely to complain through social media as they are directly to your business. At the very least, however, you should monitor the social websites to see what is being said about you.

Social Media 101

Social Media Reputation Cost Products 101

Small Business Mavericks

JANUARY 10, 2012

If you read some web gurus, there’s no such thing as too much social media marketing. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Blogs are slightly different.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

OCTOBER 1, 2011

If you are using Facebook in any capacity as a small business owner – whether you have a personal Facebook profile or you have a Facebook page – then I’d encourage you to activate your Subscriptions. Now, how do you activate subscriptions? How do you do that and why should you? First, why should you? on your wall.

Activities 93

Activities Facebook Small Business System 93

Small Business Mavericks

SEPTEMBER 11, 2015

Social media can be fun. But if you are using social media to promote your business, here are eight ways to make it pay off no matter how much time you spend on it. Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Social media can be fun. But if you are using social media to promote your business, here are eight ways to make it pay off no matter how much time you spend on it. Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Mix it up a bit.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Mix it up a bit.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

MAY 2, 2014

If you don’t have a social media policy in place, I strongly encourage you to figure it out and get it going because your employees are active in social media already and some of them might handle your email and postings. Older workers who are just figuring social media out will make mistakes, too.

Training 70

Training Policies Social Media Guidelines 70

Small Business Mavericks

DECEMBER 11, 2012

But you know you should have a social media presence. After you know the demographics you want to reach, find out which social sites those demographics hang out at. But if you spread yourself too thin, you won’t enjoy any of the benefits of any of them. You’re a small business owner.

Activities 98

Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

JANUARY 22, 2012

That was a novel way to connect two social media platforms for marketing purposes. Photos and the instant sharing of photos may well be one of the major activities by users over the next twelve months. They then featured those photos through a collage on their website for all to see.

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

JANUARY 11, 2012

Social media, handled correctly, can take a small business and carry it towards success quite quickly. It seems that every brick and mortar business that has an online presence has also invited customers to join them in the social media environment. Here are the top ten deadly sins that every business should avoid.

Social Media 98

Social Media Engineering Sites Small Business 98

Small Business Mavericks

SEPTEMBER 22, 2011

But I thought Facebook already revolutionized social media. Real-time friend activity. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. They are, after all, the most trafficked website online. And Facebook has already introduced new changes this week: Subscribe features.

Social Media 87

Social Media Facebook Activities Features 87

Small Business Mavericks

NOVEMBER 17, 2014

And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. Along with some great observations, these 6 warning signs were mentioned: paying people to be active on your social media content with likes, comments, subscribes, or clicks. How is this any good?

Journal 122

Journal ROI Engineering Social Media 122

Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Some may be active on Google+ and Twitter. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

APRIL 25, 2011

I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun. It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

MARCH 6, 2012

You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. Forums – forums are extension of the networking activity.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

JULY 24, 2011

You may have noticed that in recent years social media is getting to be more popular than search. Socializing is a natural human activity. Internet marketers who consider themselves naturally social will prefer those modes of marketing that allow them to exercise their natural human faculties. Why is that?

Exercises 175

Exercises Skills Social Media Research 175

Small Business Mavericks

JUNE 7, 2013

There’s a new trend among Internet marketers to explain social media in a way that makes it synonymous with search engine optimization. You are likely to perceive social media marketing as primarily a link building exercise when, in fact, it isn’t. This is what social media’s real purpose is.

SEO 98

SEO Exercises Engagement Social Media 98

Small Business Mavericks

SEPTEMBER 16, 2014

This is the secret formula shared by Tina Courtney-Brown on SiteProNews in “ Google+ Social Media Strategies — What You Need To Know.” If you are active on Google+ as a social media marketing tool, brush up on your camera skills. So what does this mean for us?

Google 110

Google Skills Social Media Strategy 110

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach.&# But what does it mean?

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

JULY 30, 2012

It means that, more and more, small business owners should think about using Google+ as a social media service. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs.

Google 161

Google Reputation Engineering Small Business 161

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. TweetDeck and HootSuite are social media management tools. Listening is a very important intelligence activity.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

MARCH 23, 2012

The question many business owners now face is whether or not an employers personal social media activities impact on their business. What is new is the request (or demand) for access to social media profiles. If you have a business, would you want access to your employer’s social media account?

Reputation 114

Reputation Privacy Applications Social Media 114

Small Business Mavericks

JULY 18, 2014

86% of the respondents use email marketing regularly but they also use social media marketing (72%), SEO(70%) and content marketing(64%). Budget plans vary according to the size of the budget but social media marketing(38%), content marketing(28%) and email marketing(25%) are definitely in the mix.

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. Social media – Talk to industry insiders on social media , customers, and third-party news people who are familiar with the issues affecting your niche.

Small Business 98

Small Business Notification Forums Research 98

Small Business Mavericks

SEPTEMBER 11, 2013

This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ). If you are active on these social networks, then your posts could be embedded by others.

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

AUGUST 19, 2011

Business people like to criticize social media websites like Facebook and Twitter for being time killers. After all, even business people – busy ones too – allow for social activities. And social activities can also carry business benefits. Who’s fault is that? You know the ones.

Questions 156

Questions Survey Facebook Activities 156

Small Business Mavericks

MARCH 6, 2014

One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? What are you doing to influence your company’s social proof?

Klout 101

Klout Reputation Influencer Review 101

Small Business Mavericks

JANUARY 4, 2016

Social media – There is a lot to social media than simply sharing links. Your presence on social media is itself a branding activity and you should think of it as such. Consider whether you should set up social media accounts in your company’s name or in your own name.

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

MAY 30, 2013

Finally, you want to spend some time analyzing your competition’s social media marketing strategy. Do they have a presence on social media sites? Are their accounts active or abandoned? Small Business Internet Marketing competitive research content link building online marketing Social Media'

Analysis 101

Analysis Small Business Research SEO 101

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook insists users are ultimately responsible for what’s on their feed because they choose through activity — August 2014. Social media marketing is a constantly fluctuating adventure, isn’t it? Social Media facebook facebook news feed rank Facebook pages organic reach'

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

MAY 28, 2013

It’s been clear for some time that the more you use a social network (any social network), then the more likely you are to rise in the search engine rankings for your brand name. There’s a clear benefit to being active on Facebook, Twitter, LinkedIn, etc. More social media usage equals more search engine exposure.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

OCTOBER 25, 2013

LinkedIn has become one of the most popular social media networks. LinkedIn is a social network for businesses. You’ll get more out of it if you are active. Social Media lead generation LinkedIn social networking' So how do you work LinkedIn to get more leads?

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work?

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

APRIL 1, 2014

And if you post updates that get people to take action, you’ll see a lot more activity on your page. Join them and be active. Social Media Company Pages engagement LinkedIn LinkedIn groups Showcase Pages' If you aren’t doing it already, you should be updating your company page at least a couple of times a day.

Company 98

Company LinkedIn Groups Groups 98

Small Business Mavericks

DECEMBER 18, 2012

Here are a few online marketing activities you should consider as a small business: Part-time blogging (2-3 days per week). Limited social media posting. Optimize your website, which should be a one-time activity. These are just a few of the online marketing activities you can participate in as a small business owner.

Marketing 96

Marketing Small Business Activities Campaign 96