Jeff Esposito

JULY 17, 2011

This is post is part of the Institutionalizing Social Media series. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media.

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Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

JULY 6, 2011

Although it was somewhat of a drag, the activity actually kicked your brain back into gear for the coming year. Social Media ROI – This book from Oliver Blanchard may be the best social media book that I have read. Flash forward to present day and your summer distractions.

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List Social Media Review ROI 39

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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Social Media Marketing Overview ROI 20

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Knowledge of the Business. Mission Control. Ability to Communicate.

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Social Media Crowdsourcing Team Project 41

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

JUNE 29, 2012

54 Warning Signs That You Work In Social Media – this article cracked me up for a number of reasons. A Griller’s Dream: Local Butcher Serving Up ‘Meat Turtles’ – grilling is one of my favorite summer activities. Hope you have a good weekend and look forward to connecting next week with you. How many of the 54 are YOU guilty of?

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Social Media Foursquare Social Networking Activities 37

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

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Focus Group Groups Groups Social Media 43

Jeff Esposito

MAY 1, 2013

For those of you having to answer those questions over and over again, the activity can wear on you. This holds true for customer service, social media or community managers. Open honest and easy to share on a website or socially – a great asset for all of the earlier mentioned disciplines and also for sales folks.

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FAQ Video Questions Social Media 47

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

DECEMBER 14, 2012

If We’re Talking about Social Media, We’re Talking about a Revolution – a nice reflective look at social media from my buddy Bob Cargill along with a great video as well. Death of a Social Media Account – Insightful read here from Stacey Hood on if we have reached a point where social media needs to evolve or die.

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Social Media Activities Company Video 35

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? In a nutshell, I would say yes. Image - grinapple.

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Case Study Authentication Study Advertising 42

Jeff Esposito

SEPTEMBER 30, 2011

Growing up I remember my mom telling me not to be an idiot and I try to hold that standard now with my online activity. Patients use social media to inspire Mayo Clinic heart research – Good example of social media doing good. How to find a job using social media. Social Media Job Search with @cspenn.

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Social Media Research Team Activities 38

Jeff Esposito

NOVEMBER 26, 2012

I like to consider myself pretty tech and social media savvy. I have really cut back recently and really only participate actively in five social networks, below are the five and my reasons for sticking to them. Facebook – this is my necessary evil of social networks. Image: Bjorn1101.

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Social Networking Foursquare Privacy Travel 47

Jeff Esposito

JUNE 17, 2013

As I write this post, I am utterly exhausted and it’s not from pulling a 40+-hour week or even doing work-related activities. While everyone in social would like to believe that their jobs are wrapped in Teflon, there is really nothing groundbreaking about them. Social is something the C-Suite needs to be fluent in.

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Travel Trends Social Media Company 42

Jeff Esposito

NOVEMBER 15, 2013

Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime? Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place.

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ROI Policies Small Business Study 34

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. It is perfect for community managers or folks who think that they can’t have an active and passionate community for their company.

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Products Proposal Small Business Communities 44

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. Users need their daily fix, making it a destination site and a place that brands need to be active.

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Conference ROI Small Business Metrics 40

Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

MARCH 22, 2013

What seemed like an easy week turned into a whirlwind, aside from a mid-March snowstorm, I had the chance to speak on a panel about social media customer support with Jim Storer, Carissa O’Brien and Rosalind Morville for the NECCF. The panel was pretty awesome, but driving home in the icy slush was not so bueno.

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News Delicious Data Meeting 28

Jeff Esposito

DECEMBER 17, 2010

Stop Talking About Yourself, Start Talking as Yourself - In his latest post chock-full-o statistics, Dan Zarrella validates the notion of social media being a large cocktail party. What Rex Ryan Taught Me About Social Media – I am not going to lie but any time my old drinking buddy is mentioned in the headline of a story I read it.

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Statistics Microsoft Social Media Hosting 30

Jeff Esposito

JUNE 2, 2011

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. It is short hits that cut to the chase and there is no room for crap in 140 characters.

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Microblogging Tips Sites Twitter 43

Jeff Esposito

NOVEMBER 12, 2010

This was a busy, but short week for me with some family activities in Jersey. If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. How was your week?

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

FEBRUARY 25, 2011

On top of planning out some things at work, I also brewed the latest batch of my homebrew and guest lectured at my friend Ari Herzog ‘s social media class. Women, young adults are active ‘social animals’ – Now I am going to start this out by saying the headline writer should get a raise because this just drew me in.

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Class Statistics WordPress Skills 31

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 21, 2014

In fact, there are already more active mobile devices than adults in the United States. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. Brands and businesses are not looking to disappoint and responsive web design is the answer.

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Trends Content Marketing Press Release 37

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. social media' Think you can do that? You do for Google… Facebook Facebook Algorithm Change Facebook algorithm.

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Training Feed Feedly Authentication 20

Jeff Esposito

OCTOBER 25, 2010

With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. Tags: PR social media PRSN SM. What’s yours?

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Press Release Social Networking Industry Blogger 30

Jeff Esposito

AUGUST 13, 2010

74% of Social Media Users Expect Cries for Help to Be Answered Within an Hour – This is a pretty interesting report from the Red Cross. It not only shows our expectations from assistance via social media but the way that it has become an integral form of communication and our daily lives. Who “owns” social media? –

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

AUGUST 12, 2011

NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now. This post from Antonia Harler offers an intimate insight into what she is experiencing.

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Flickr Meeting Social Networking News 30

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space.

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Training Feed Feedly Authentication 20

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism. My near 10 years in the public relations industry has taught me a lot.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JANUARY 21, 2014

In fact, there are already more active mobile devices than adults in the United States. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. Brands and businesses are not looking to disappoint and responsive web design is the answer.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

SEPTEMBER 27, 2010

It sounded like they offered it to some really active twitter users and we didn’t really see anyone talking about the show…everyone just spoke about the package. You just sign up for hte service and I get offered deals. Is it really valuable to the business though? Think about how targeted the campaign was? Unported License.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

FEBRUARY 28, 2012

All of these activities will happen in different areas in the city so each day select something from your schedule as must do and work around that. Then do the same things with the parties that you have already signed up for. Repeat for any vendors that you plan to meet. Once that’s done put it into a sheet that you can work off of.

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Tips Foursquare Badge Conference 40

Jeff Esposito

FEBRUARY 21, 2012

People Talking About Your Brand – these metrics show you how many people are actively talking about your brand. To get this metric you can tally up the total number of impressions for each category in the Key Metrics tab (columns R, U & X) on the data export. You can also do a daily average by looking at the 28-day numbers.

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Facebook Metrics Comparison Data 46