Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Let me put that notion to bed quickly. But I digress. What was the reach? But is that enough?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MARCH 21, 2016

All are on tenuous ground except for social media. Entertainment and social media are made for each other. Social Media is the spinach to the Popeye that is Entertainment. In a sense yes, but the key is social media, coupled with a an ample amount of balance. Self promotion right?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? And… the majority of these activities have incredible SEO ( search engine optimization) ramifications.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JANUARY 29, 2010

What has been the return on those activities for you? So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? Do they have any idea how difficult social media marketing is? Who are your customers?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Jake McKee 90-9-1.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JULY 6, 2011

You are social, you are participatory and you are producing content? Business is derived from your social activities ? You are measuring your activities? Does anyone think like that when it comes to social business ? That’s a given right?). You engage frequently? It permeates your organization? Imperative).

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

SEPTEMBER 30, 2010

Recently I had the pleasure to do 2 things that I enjoyed tremendously: One, I got to participate in a podcast with Geoff Livingston and Toby Bloomberg on Social Media and the Enterprise and Two, I got to speak to a bunch of relative neophytes with regards to Social Media. Now back to the other group. Or reality?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

MAY 10, 2010

2) I had explained to those that attended, how important it was to monitor your childrens online activities. I did not do a good enough job of monitoring my child’s online activities. I supposedly was monitoring my daughter’s online activities. Chances are, they do not live, eat and breathe social media.

Social Networking 198

Social Networking Privacy Activities Facebook 198

Direct Marketing Observations

APRIL 26, 2011

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space. There are other similarities but the fact is they are different.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. Especially in the social media space. Tags: social media marc meyer Social Networks. You better be walking it as well.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

APRIL 9, 2010

3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. This is it! 7) Tungle is cool.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

AUGUST 25, 2011

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

FEBRUARY 1, 2011

But let’s talk about social media icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. With that said, I would like to say to brands, “Don’t be social because you have heard you need to be&#. I’m not nitpicking.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Tags: social media mobile predictions 2011 Search. It is a utility that drives our online and offline interactions. We use search the same way we use our lights, drive our cars and brush our teeth.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

FEBRUARY 17, 2012

Their powers are activated when they touch each other and speak the phrase, “Wonder Twin powers activate!” If the two are out of reach of each other, they are unable to activate their powers. The Wonder Twins, are comic book superheroes. ” This phrase is unnecessary and just a habit of theirs.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

MARCH 4, 2010

Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Search still dominates our everyday online activity and that will never cease. Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

SEPTEMBER 14, 2011

Social has virtually the same amount of moving parts. In social you have to have the ability to create and manage a strategy, understand and manage social analytics, create blogs, wikis, microblogs, manage profiles and activity feeds, create and manage communties, create tags, create and manage campaigns and then rinse and repeat.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 billion monthly active users. That’s right, the users , their behavior, and social media sites as a whole have evolved. It’s video. That equates to 350 million photos per day.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

AUGUST 20, 2015

Or a troll like activity? A good usage of social media monitoring your key words? Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Particularly, it was a paid search placement on Twitter on behalf of crisis management. See Below: So what was it? Smart marketing PR?

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Direct Marketing Observations

JANUARY 25, 2019

Regardless of the fact that there are 2 billion active users on the social network, we will move on to something newer and shinier. At its peak, AOL had over 35 million active users , and though those numbers pale in comparison to Facebook, those were really big numbers back then.

Facebook 170

Facebook Social Networking MySpace Comparison 170