Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Analytics 121

Analytics Report Social Media Analysis 121

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. billion (USD) by 2024.

Report 126

Report Social Media Tools ROI 126

Social Media Today

DECEMBER 1, 2020

Reddit has reported that it served 52 million daily active users in October.

Reddit 201

Reddit Activities Report 201

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone.

Social Media 148

Social Media Facebook Consultant Social Networking 148

Mindjumpers

AUGUST 27, 2012

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool.

Activities 255

Activities Report Instagram Tools 255

Bill Hartzer

JANUARY 25, 2024

The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

Policies 94

Policies Proposal Influencer Guidelines 94

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 100

Social Media Team Social Media Management Report 100

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 148

Research Influencer Social Media Sports 148

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past.

Report 121

Report Data Social Media Content 121

agora pulse

DECEMBER 7, 2017

But when it comes to social media marketing, it can be confusing to figure out what numbers matter, which don’t, and what you should actually be presenting to your clients. In this post, I’ll break down some important metrics to include in your social media reports. Likes and Follows. Reach and Impressions.

Report 134

Report Social Media Hashtag Metrics 134

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information.

News 80

News Report Social Media Instagram 80

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 123

Social Media Sentiment Data Team 123

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Among the findings, the report suggests that the sweet spot for viewer engagement lies in a pacing of 150 words per minute and featuring 2-3 speakers for varied perspectives.

Report 94

Report Platform Video Film 94

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. What are competitors doing right? What are they missing?

Social Media 125

Social Media Template Templates Skills 125

Social Media Today

DECEMBER 1, 2020

Reddit has reported that it served 52 million daily active users in October.

Reddit 125

Reddit Activities Report 125

Social Media Today

JUNE 16, 2020

A new report from Boston Consulting Group looks at how Gen Z digital behaviors are changing, and how they may hold into the post-COVID future.

Report 218

Report Activities Influencer Consultant 218

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. When are they most active? Use tools like Keyhole to monitor your competitors’ activity, engagement rates, and growth metrics.

Template 52

Template Templates Analytics LinkedIn 52

Ignite Social Media

APRIL 9, 2020

.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. Where Consumers Are Spending Their Time on Social Media.

Survey 200

Survey Social Media Groups Groups 200

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Social Media Today

JULY 28, 2023

Social Media Today

Activities 146

Activities Report Social Media 146

Social Media Today

JULY 21, 2020

Snapchat has reported its Q2 2020 numbers, showing increases in both users and revenue in the period.

Report 202

Report Activities 202

The Realtime Report

JANUARY 16, 2023

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information. How to Avoid Scams on Social Media.

Social Media 172

Social Media Banking How To Privacy 172

Social Media Today

OCTOBER 27, 2023

Some interesting notes on TikTok's current active user count.

Report 205

Report Activities 205

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

DECEMBER 6, 2012

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. 49% had updated a status.

Mobile 178

Mobile Report Social Media Survey 178

Ignite Social Media

APRIL 27, 2020

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.

Trends 149

Trends Social Media Instagram Authentication 149

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. When I was TV reporter, no one ever confidently presumed they could do my job, or gave me tips on how I could do my job better.

Social Media Management 117

Social Media Management Skills Social Media Upcoming 117

Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.

Organization 150

Organization Report LinkedIn B2B 150

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 103

Social Media Privacy Insurance Guidelines 103