Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

NOVEMBER 15, 2013

Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime? Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place.

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? In a nutshell, I would say yes. Image - grinapple.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. Users need their daily fix, making it a destination site and a place that brands need to be active.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JUNE 17, 2013

As I write this post, I am utterly exhausted and it’s not from pulling a 40+-hour week or even doing work-related activities. While everyone in social would like to believe that their jobs are wrapped in Teflon, there is really nothing groundbreaking about them. Social is something the C-Suite needs to be fluent in.

Travel 42

Travel Trends Social Media Company 42

Jeff Esposito

NOVEMBER 12, 2010

This was a busy, but short week for me with some family activities in Jersey. If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. How was your week?

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. billion active users, based on eMarketer ’s latest statistics. You can target almost 1.73

Hotels 39

Hotels Sports Trends Statistics 39