Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. All are on tenuous ground except for social media. Entertainment and social media are made for each other. Self promotion right? But it can be better.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

AUGUST 25, 2011

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

APRIL 26, 2011

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space. There are other similarities but the fact is they are different.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Upon further reflection, it in no way really resembles the way I use it both platforms either personally and professionally. The paper is titled, The Drama! It resonates.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Search still dominates our everyday online activity and that will never cease. Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 billion monthly active users. That’s right, the users , their behavior, and social media sites as a whole have evolved. It’s video. That equates to 350 million photos per day.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

JANUARY 25, 2019

For others, it’s all about the connective aspect of the platform and the ability to “lurk” on what’s occurring in other peoples’ lives. Regardless of the fact that there are 2 billion active users on the social network, we will move on to something newer and shinier.

Facebook 170

Facebook Social Networking MySpace Comparison 170