Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). Monthly active users on Facebook are defined as anyone who has visited Facebook via its website or mobile site, or clicked on a Facebook share button from another (third-party) site within the past month. And what about the other 15% of actively monthly users on Facebook? Social Media Statistics social media statistics MORE >>

Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here’s 52 cool facts about social media, the 2012 edition. Statistics from Economist, Social Times, CNN. Social Media Influence Platforms. MORE >>

Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. I’ve seen a ton of criticism about social media and what it can and can’t do. Most times the biggest complaint is that “social media isn’t working for us&# , and because of that, social media is automatically a crap shoot. What’s your end goal with your social media activity? MORE >>

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats. by Social Media Today. MORE >>

So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit? MORE >>