Laurel Papworth

FEBRUARY 19, 2013

million Australian Monthly ACTIVE Users and determine how they were feeling about Julia Gillard, Tony Abbott, the Labor Party or the Liberal Part? I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. Message spike alerts for increased activity. Optimal Send Times powered by the ViralPost® algorithm. Chatbots with automation tools.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Mindjumpers

AUGUST 19, 2010

How do we integrate the project into other communication, marketing or company activities? It just makes sense to integrate and make synergies between social media initiatives and other activities, but no doubt it’s seldom being done. How can we do something that will create value through social media?”

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How do we integrate the project into other communication, marketing or company activities? It just makes sense to integrate and make synergies between social media initiatives and other activities, but no doubt it’s seldom being done. How can we do something that will create value through social media?”

Questions 252

Questions Company Nielsen Disqus 252

Audiense

SEPTEMBER 2, 2016

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% Audiense: What was the key objective of the campaign’s social activity? million and our Promoted Trend on Twitter delivered 3x above the benchmark.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Waxing UnLyrical

JULY 24, 2012

via @ nielsen shar.es/szPMq and the most common PR measurement mistakes he sees: A6 PR measure mistake: Focusing on activity (spray & pray) vs. productivity (placements, engagement, actions) #measurepr. — If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Too much awesome!

Nielsen 185

Nielsen Flickr Research Metrics 185

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

OCTOBER 19, 2012

And outside of some absolutely amazing sessions, including Biz Stone ‘s keynote (the man gave us Twitter, for heaven’s sake! If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Social bringing us closer. That’s how I felt attending the conference this year in San Francisco.

Storify 244

Storify Conference Nielsen Hashtag 244

Twist Image

OCTOBER 18, 2011

Media can be both passive and active. Clearly, the Internet is an active media. What about Social Media and those who do turn TV into a more active media? While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. active media. active media.

iPad 104

iPad Nielsen Advertising Activities 104

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword?

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

JUNE 26, 2010

But in fact, it could not be any longer from the truth. Torture is by far not only a physical pain, the real torture is often the mental aspect afterwards, the struggle to go on with life, living with a terrible pain.

NGO 262

NGO Nielsen Tumblr Disqus 262

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Source: Nielsen Global Trust in Advertising Survey. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

SEPTEMBER 27, 2013

The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. What’s remarkable is that Twitter stats are now a normal part of ratings reporting. He hates to admit it, but James was first active in MySpace.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

AUGUST 7, 2011

million followers on Twitter, most of which were bots and fake accounts ? How much do you think we’d be talking about twitter followers or Facebook likes if how many you have wasn’t attached to your public profile like a goiter? Number of twitter followers doesn’t mean a thing, right? Not really.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Mindjumpers

JULY 30, 2010

link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. it seems you wrote the article above, however the link below makes think otherwise?

Marketing 251

Marketing Nielsen Forums Groups 251

Convince & Convert

NOVEMBER 15, 2013

TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). They also handle blogger outreach and social press. via MediaPost.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Twitter followers and Facebook fans and the most egregious example. The number of Twitter followers you have means practically nothing. Maybe Twitter’s new analytics feature will help?

Metrics 127

Metrics Postrank Klout Marketing 127

Proactive Report

JANUARY 11, 2012

So we have to expand our media relations activity – agreed. News, Google News and many other news websites listed in the Nielsen top ten. Follow me on Twitter. Now we have the Internet and social media. We know that very few journalists or bloggers get their news from the news wire anymore.

Skills 111

Skills Press Release Yahoo Nielsen 111

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

JUNE 19, 2016

I’ve been active in the blogosphere for over 12 years and have known some great food bloggers. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By

Travel 75

Travel Hosting Social Media Influencer 75

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. While it’s safe to say not every piece of social media content is indexed, it’s still beneficial to be present, active and engaging to increase links to your site. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Buzz Marketing for Technology

JUNE 27, 2008

5-Join the microblogging phenomena by reading Tweets at Twitter. Just get ready because once people start following you, you may feel compelled to start engaging in exciting activities worth posting…in 140 characters or less. Labels: Personal Learning Network , PLN , social networking , twitter. Twitter: What am I doing?

Education 279

Education Ustream Microsoft Wiki 279

Razor Social

MAY 15, 2019

Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Bare Feet Studios

APRIL 29, 2009

I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention. I am not surprised as one of Twitter’s “problems&# is that is so easy to use. It appears so accessible.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Justin Levy

JANUARY 13, 2010

link] This comment was originally posted on Twitter [link] unmarketing Great post. link] This comment was originally posted on Twitter [link] digitalvision Brilliant find, @unmarketing. link] Mark Nielsen By far RSS. RSS isolates news into a separate a activity rather than filling my mailbox.

RSS 124

RSS Hubspot Google Reader Feed 124

Buffer Social

MAY 8, 2019

Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email. You can follow Ugly on Instagram, Facebook and Twitter. ———-.

Industry 74

Industry Meme Survey Authentication 74

Diva Marketing Blog

JUNE 19, 2016

I’ve been active in the blogosphere for over 12 years and have known some great food bloggers. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By

Travel 40

Travel Hosting Social Media Influencer 40

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Influencer marketing is particularly effective on social media: Twitter users have a 5.2 49% of of users rely on recommendations from Influencers on Twitter. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Mindjumpers

MARCH 28, 2012

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter. CEO activity on social networks also appears to influence employees’ faith in their company.

Study 272

Study Activities Social Media Nielsen 272