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Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

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[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.

Survey 203
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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Select “App Activity” so that you can create an audience of people who launched your app or game or took a specific action while using it. Most active users (based on number of times the app was opened).

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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.

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Off-Facebook Activity Launching October 1st

Ignite Social Media

The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Users can then decide if they want to disconnect this information from their account and if they want to disconnect future off-Facebook activity. Source: Facebook.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 242
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367