Adam Sherk

JUNE 16, 2011

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. For what it is worth, females have stronger participation overall and in every other social network that was examined. In fact the male/female usage percentages are the exact opposite on Twitter.

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

SEPTEMBER 17, 2009

To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

FEBRUARY 22, 2011

It was good to see that six overused terms from my full list did not have any instances in the past 24 hours, but the holiday weekend in the US slowed down press release activity. For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.

Press Release 237

Press Release Aggregator Sample Samples 237

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

MARCH 7, 2011

As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate. So I’d rather not put that activity into my Facebook news feed.

Comments 132

Comments Publishing Facebook System 132

Adam Sherk

AUGUST 28, 2012

As a marketer I appreciate the use of a call to action to increase activity and engagement. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong.

Sports 116

Sports Team Facebook Feed 116

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. think we will get help for Identifying our Own Top Trends.Great Help for Seo to market their site. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 16, 2010

According to Ruder Finn the page currently has a daily active user base of over 10,000 fans. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. And many fans are coming back regularly.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

AUGUST 10, 2011

It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. The number of diggs by each profile is up quite a bit but there has been little commenting activity: Profile Diggs by Publisher. 8/10/11 Diggs by Publisher.

Digg 121

Digg Publishing Yahoo Journal 121

Adam Sherk

OCTOBER 20, 2009

To see how Muck Rack stacks up against the competition I checked the volume of activity on some other Twitter press release services, but there aren’t a lot of apples-to-apples comparisons to be made. The answer lies in how much additional value the services can provide in terms of exposure and activity.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JANUARY 6, 2010

To investigate further I did a quick check for Twitter activity. I don’t have any data on what kind of traffic the Tumblr site is getting, but either it is fairly low or visitors simply aren’t starting discussions there. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. With the second round of the playoffs recently under way I thought now was a good time to pull the numbers since all 16 teams were still recently active. 2527 2 Denver Nuggets 151,165 784.3

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. So yes I’m joining the club. So yes I’m joining the club.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

JULY 27, 2011

I started doing online public relations activities in 1995 and from 1996-2000 I managed an online PR team and helped run an email press release service called Internet News Bureau that was eventually acquired by Internet.com. by Adam Sherk, VP Internet Public Relations, Multimedia Marketing Group. October 20, 1999.

Press Release 129

Press Release URL Process Groups 129

Adam Sherk

FEBRUARY 28, 2012

What are news organizations doing to increase user activity and engagement on their Facebook pages? Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle.

News 199

News Facebook Case Study Conference 199

Adam Sherk

APRIL 26, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 149

News Module Widget Facebook 149

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

MARCH 16, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 27, 2009

Since many stories do not appear to allow comments this results in quite a few “popular” stories with zero comments, which sends a mixed message to users: NewsPulse is still in beta so there’s likely to be some changes based on user activity and input.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

SEPTEMBER 23, 2009

After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans. So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples.

News 104

News Engagement Facebook Press Release 104

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. Once you have established which networks to target for your promotional activity make sure you are aware of local social media etiquette and which marketing techniques work. – Adam. Russia likes Vkontakte.ru

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Special promotions like contests and giveaways can also be effective. Research the opportunities and come up with an effective social media strategy.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

JANUARY 12, 2010

While a number of smaller markets and weaker teams are at the bottom of the list, I didn’t expect to see the Miami Heat down there. They are competitive on Twitter in terms of reach but their lack of a real presence on Facebook sent them down to #28.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

JULY 23, 2009

Related posts: News Sites on the New Digg: Who is Active, Who is Gaining Followers? NBC Targets Local Markets on the New Digg Which News Sites Get the Most Social Media Engagement? It should also be noted that what’s most important is social news success is quality of content and user appeal, not to mention who the submitter is.

Digg 119

Digg Sites News Yahoo 119

Adam Sherk

JUNE 15, 2010

News Sites on the New Digg: Who is Active, Who is Gaining Followers? Related posts: Diversified Twitter Strategies for News Sites News Sites Not Making Much Use of Static FBML on Facebook Pages Which News Sites Get the Most Social Media Engagement?

News 165

News Sites Twitter Digg 165

Adam Sherk

NOVEMBER 18, 2009

I was curious to know the activity of all o the franchises and you’ve summed it up here. They are going to need a groundswell to get the NFL network on every cable tv in the country and that is the goldmine ahead of them. Thanks for sharing. November 22, 2009 at 6:50 pm Great info.

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? On Icerocket the Colts have 24,526 total / 2,466 past week, and the Saints have 29,603 total / 3,666 past week. And Technorati is showing 4,973 posts related to the Colts and 6,178 for the Saints.

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

APRIL 10, 2012

This might partly be a large market getting more active or perhaps all the attention around the team sale has sparked more fan interest. The Rangers have nearly twice the growth rate of any team which is not surprising considering they were in the World Series the last two seasons. The Dodgers have also seen a lot of growth.

Team 152

Team Twitter Facebook Comparison 152

Adam Sherk

MAY 18, 2009

Glad to see this was addressed, and hopefully they didn’t lose too many visitors during the critical early period when people were actively seeking out the interview. Watch the Video on the New Newsweek.com&# , which links to the video on the Newsweek site.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

Glad to see this was addressed, and hopefully they didn’t lose too many visitors during the critical early period when people were actively seeking out the interview. Watch the Video on the New Newsweek.com&# , which links to the video on the Newsweek site.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

JULY 13, 2010

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

AUGUST 31, 2010

The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

AUGUST 21, 2012

How does social media activity impact search engine optimization? In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity. Thus social media activity can impact overall rankings too although still to a limited degree at this time.

SEO 278

SEO Social Media NoFollow Engineering 278