Remove influence
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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

Brands 246
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Interaction. Think about that for a moment. The company can’t ignore me then!&#