Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

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Statistics Influencer Strategy Marketing 127

Quintly

AUGUST 26, 2022

YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. It is increasingly becoming the platform of choice for both Millennial and Gen Z consumers, with recent surveys indicating that teens watch YouTube more often than they watch cable television.

YouTube 104

YouTube Influencer Brands Loyalty 104

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 118

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 106

Influencer Marketing Collaboration ROI 106

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. And people don’t just passively consume content from micro-influencers—they take action.

Influencer 124

Influencer Social Media Survey Campaign 124

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. For starters, it has more than 2 billion monthly active users.

Social Media 226

Social Media Tips Marketing UGC 226

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Many social media users actively avoid sponsored posts that seem inauthentic or uninformative. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. ” Consumers Follow and Trust Micro-Influencers. .”

Buy 91

Buy Influencer Products Social Media 91

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Footnotes: Reddit Custom Survey, U.S., And yet, if you can get them to be loyal, it is incredibly valuable.

Reddit 143

Reddit Research Loyalty Survey 143

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Managing social media and other marketing channels in this economy can be challenging.

Marketing 131

Marketing How To Sample Samples 131

Ignite Social Media

MAY 26, 2022

Regularly check on your older social media accounts as well to see if they’re still active and relevant. According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Learn more about niche influencers.

Social Media 156

Social Media Strategy Marketing Influencer 156

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Influencer Marketing on Social Media. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Convince & Convert

JANUARY 31, 2024

Within those folders, you can create sub-folders for each project and then add sub-folders for various tasks and activities within each. Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience.

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Project Social Media Template Templates 126

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How likely you are to give the post author a follow Are you active on Threads? What is the Threads algorithm? How many posts have you seen in your feed?

HootSuite 82

HootSuite Feed Feedly Instagram 82

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

The Realtime Report

SEPTEMBER 3, 2020

The Survey. In light of just how sinister the nature of sabotaging a competitor’s online business and reputation can be, Reboot Digital surveyed 1,672 business owners to expose just how many businesses would consider sabotaging a competitor if they THOUGHT THEY WOULD get away with. Our survey can reveal that 18.3%

Study 184

Study Reputation Survey SEO 184

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. Influencers have a dedicated social following of people who trust and value their opinion. million followers.

Engagement 105

Engagement Tips Loyalty Metrics 105

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Key findings : Twitter users want to influence others. Stay informed of future activities. Show support.

Activities 110

Activities Twitter Syndication Forums 110

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. Influencer Marketing Going Micro. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Identifying and researching the key influencers and decision makers in the target market. Building customer segments to better target and prioritize marketing activities.

Patterns 98

Patterns Marketing Focus Group Survey 98

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

JANUARY 12, 2018

A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Activate Micro-Influencers. Influencer marketing will continue to grow in 2018. More Video. If you thought 2017 was the year of video, think again.

Strategy 133

Strategy Social Media CPC Influencer 133

Social Media Strategies Summit

NOVEMBER 7, 2018

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. In 2018, the combined total monthly active users of the top 4 messaging apps grew to 4.1 Trend #3: Influencer Marketing. Trend #2: The Rise of Messaging.

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

APRIL 22, 2019

At the end of 2018, 400 million users were actively using Instagram stories every day. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. Employee Advocacy as the New Influencer. As we mentioned above, both consumers and brands are becoming increasingly wary of fake influencers and followers.

Trends 143

Trends Social Media Instagram Influencer 143

agora pulse

AUGUST 17, 2020

And where do they seem to be most active)? Which influencers do they interact with? What types of interactive content are they using ( polls , surveys, games, contests , etc.)? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable).

Social Media 171

Social Media Strategy Marketing How To 171

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Twist Image

MARCH 23, 2011

That true influence when it comes to advertising comes from channels that are more personal or more interactive. "According to Deloitte 's fifth edition 'State of the Media Democracy' survey, 71% of Americans still rate watching TV on any device among their favorite media activities. media activities. billboards.

Advertising 111

Advertising Types Influencer Instant Messaging 111

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. After measuring your initial stats, establish quantitative goals and objectives for your campaigns and Instagram influencers.

Influencer 77

Influencer Instagram Hashtag How To 77

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. This enables you to actively monitor your reputation to ensure brand health.

Strategy 128

Strategy Sentiment Marketing Analysis 128