Sprout Social

SEPTEMBER 1, 2021

Social media is a great channel to actively increase your brand share of voice for quicker results that you can measure and refine. Always be active on social channels. For your brand to gain visibility on social media, you need to be active. The fast-food chain actively responds to fans and haters alike.

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

JUNE 13, 2022

Earned and paid media. Collaborating with influencers. To understand how your ads are performing, you need to measure your share of voice for paid search. Maintain an active presence. A tried and true way to earn your brand’s piece of the pie is to stay active on all your social media channels.

Social Media 144

Social Media How To HootSuite Metrics 144

Koka Sexton

APRIL 27, 2023

Market research and audience segmentation are two key activities of this stage. Use this unique approach to maximize the impact of your content marketing efforts! Research The first step of the Waterfall Model involves gathering data and insights to inform content creation.

Overview 52

Overview Content Marketing Metrics 52

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. B2Bs Tap Social to Boost Search by eMarketer. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Online Reputation Management.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. More than 700,000 local businesses have active Pages on Facebook.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 19, 2017

Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Influencer Marketing Trends. Image credit: Wikipedia. Two others mentioned Instagram (for B2B—really?)

B2B 293

B2B Trends Analysis Marketing 293

Razor Social

DECEMBER 21, 2016

Testing, analytics, and optimization of your marketing activities are critical to success. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. BuzzStream is a great tool for tracking and managing your influencer outreach efforts.

Tools 40

Tools BuzzStream Marketing Template 40

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? 6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done. Using Paid Search?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” Social Media and C-Level Executives.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. They already have the credit card data put together. Lauren : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How are agencies and brands successfully integrating owned, earned and paid media efforts?

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch. Writing that “digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JANUARY 5, 2012

It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. PPC Marketing & Paid Search. 8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? Link Building. How do you approach it?

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

AUGUST 5, 2013

.” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Search Engine Journal ). 86% of “influencers” blog

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

AUGUST 18, 2012

Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Paid search leads average a 7% rate, while outbound marketing leads (e.g., members are becoming less active there. There are now roughly 100 million active Twitter users (those who log in at least once per day). Econsultancy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. and influencers immediately after you’ve met them. Use LinkedIn Effectively (Chris Brogan): Know how to take advantage of LinkedIn?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Paid search leads average a 7% rate, while outbound marketing leads (e.g., members are becoming less active there. There are now roughly 100 million active Twitter users (those who log in at least once per day). Econsultancy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

APRIL 22, 2016

What you see on the right here is the campaign that they activated in the email signature. Actually the end result was really interesting: 38% of all attendees to the event registered via a click on Sigstr, which out-performed any other sort of tracked marketing activity like traditional email and display advertising, etc.

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 8 Optimize CTR from Google Search Results. #9 Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. When it comes to search engine optimization (SEO) techniques, everyone seems to have an opinion. Did you like this?

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. We can find out what problems people are having, how they feel about your brand ad your competitors, what their needs and aspirations are and who the influencers are in that space.

Skills 40

Skills LinkedIn Health Care Statistics 40

Webbiquity SMM

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” And much more.

Statistics 219

Statistics Research Social Media B2B 219