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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

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Before becoming a marketer, Brian sold insurance. Book: Influence: The Psychology of Persuasion by Robert Cialdini. We all have personal brands (whether we actively cultivate it or not). Book: How to Win Friends and Influence People by Dale Carnegie. Alfred was in the army. Arielle was a health coach. Social media.

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