Webbiquity SMM

JUNE 30, 2011

Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Insurance is typically provided by large companies, but sold by individual agents. Your experience with that individual , good or bad, influences, often strongly, your perception of the corporate brand.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 8, 2010

Three caveats: first, though low, the influence of social media is growing. Although only 7% of Americans maintain an active Twitter account (vs. 51% of active Twitter users follow companies, brands or products on social networks. Among Fortune 500 companies, 108 (22%) have an active, public-facing corporate blog.

Research 191

Research Social Media B2B Statistics 191