Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

FEBRUARY 27, 2018

58% of social media influencers believe they should be paid for the coverage they give brands. Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog. The increased use of influencer marketing is one of the top trends for 2018.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. Influencer Marketing Going Micro. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. billion active users. Other platforms are more general, with a vast audience reach.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 7 Free Tools to Find Twitter Influencers Who Interact with You by Small Business Trends.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” At the very least, all influencer brand mentions should be acknowledged.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Guest post by Anastasia Masters. Follow the leader. Drive revenue.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

MARCH 30, 2012

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

APRIL 13, 2021

Influencer partnerships? In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. Use in-content promotion as is common on talk radio? Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 26, 2016

In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.); Academic sites (.edu edu domains). Government sites (.gov

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

NOVEMBER 12, 2012

Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Sales professionals will be more productive with a solid understanding of the social media monitoring, interaction and promotion activities being conducted by the marketing group.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. You whipped out your site activity tracker and found out that your bounce rate is going through the roof. So far, everything is in order.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

AUGUST 2, 2018

Then again, social media isn’t only about reaching sales prospects; it’s also valuable for engaging with the industry influencers your sales prospects follow and trust.). Then again, social media activity has a positive impact on SEO. It’s Incredibly Time-Consuming. Which company are you going to choose?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

DECEMBER 20, 2011

. • Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Influence (e.g., Interaction (@ mentions). Retweets (reflects both level of engagement and quality of shared content). Most tweeted links (i.e., which content is most popular with followers).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. The only caveat is that this may whet your appetite for the full version (see below). Social Mention. Several pricing options are available, most under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

FEBRUARY 2, 2015

billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users. Pinterest, 40 million active users. Isolating social media marketing from other activities.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 20, 2011

Again, no argument, most of the activity across social networks is of the birds-of-a-feather variety. That’s not necessarily a bad thing (see below) and it’s the biggest part of what makes social media activity enjoyable. The more active a person is in social media, the more time it naturally takes up (e.g.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

AUGUST 23, 2011

For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Post frequency matters. Back to that dropoff over the past two months—in a way, this blog is a victim of its own success.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 21, 2016

Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Google Review Count: 70,400. Counts the circles in which you are included. This metric represents the number of persons who are following a user’s posts at Google+. The easiest way to see Google+ in numbers.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

JUNE 30, 2011

Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Your experience with that individual , good or bad, influences, often strongly, your perception of the corporate brand. You can’t do that with executives at GE, IBM, Ford, etc.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? That said, there are many aspects of social media that can and should be measured, both to show results and to help guide future activities (e.g.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JULY 23, 2013

Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. As the search engines make social signals an increasingly important element in rankings, the links that you create—and that your customers, followers and industry influencers share on your behalf—take on greater importance for SEO.

Directory 194

Directory Types SEO Engineering 194