Microsoft Reports Increase in China-Based Influence Activity, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
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Microsoft Reports Increase in China-Based Influence Activity, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
Microsoft 
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program
Ignite Social Media
APRIL 15, 2024
In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.
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Microsoft Reports Increase in China-Based Influence, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.
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Seven Ways to Increase Your Brand Influence
Webbiquity SMM
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.
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Rethinking the influencer-brand relationship
Sprout Social
JANUARY 24, 2024
Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?
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Prove social selling success with Influenced Opportunity Reports
Oktopost
MARCH 26, 2024
In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.
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7 examples of influencer marketing campaigns
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
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Research: Influence of Personal Connections on Social Media Drives More Purchases
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
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24 Top YouTube influencers to check out in 2024
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).
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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers
Bill Hartzer
SEPTEMBER 29, 2023
This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.
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Influencer Engagement: Finding a Fit
Waxing UnLyrical
JULY 18, 2019
Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.
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10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.
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[Research] The Influence of AI on GTM Strategies
Convince & Convert
MARCH 7, 2024
When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. The post [Research] The Influence of AI on GTM Strategies appeared first on Convince & Convert. Download the report for more insights and recommendations.
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A 6-point framework for maximizing influencer marketing ROI
Sprout Social
OCTOBER 31, 2023
Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].
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CFA Institute Proposes Policy Guidelines for Social Media Content by Financial Influencers
Bill Hartzer
JANUARY 25, 2024
The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.
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Conversation Gained-How to Determine Influence in B2B Social Media
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!
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How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
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22 influencer marketing statistics to guide your brand’s strategy in 2023
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7
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The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
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New report resurrects AVE measurement for influencer campaigns
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Evaluating the actual influence of Instagram profiles is notoriously difficult. Were sales up?
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021
Hootsuite
AUGUST 5, 2021
You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8
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Influencer Marketing Guide: How to Work With Social Media Influencers
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?
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[SURVEY] Key learnings from marketers who actively use buyer personas
Audiense
MAY 24, 2021
After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.
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The ultimate guide to evaluating influencer media kits
Sprout Social
SEPTEMBER 21, 2023
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?
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Unlock Your Social Media Fortune: Doba Direct App Sparks a Money-Making Revolution for Influencers
Bill Hartzer
NOVEMBER 20, 2023
The true marvel, however, lies in its pioneering social sharing model—a blueprint for influencers to not only connect with their audience but to turn those connections into substantial financial gains. With these key benefits, influencers can confidently navigate the app, turning their creative endeavors into thriving financial ventures.
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10 best influencer marketing tools you need in 2022
Sprout Social
AUGUST 10, 2022
Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.
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How To Become An Instagram Influencer: 13 Tips For Beginners
Keyhole.co
MARCH 7, 2024
Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. It involves months of hard work and consistency, so you have to be willing to commit.
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. Plus, it actively shortens the sales cycle, ensuring prospects land on the content/product pages that correlate to what they intend to do.
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention
Keyhole.co
JANUARY 18, 2024
Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K
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The Day I Activated Crisis Mode
Oktopost
JUNE 6, 2020
Social media influencers spoke out across their channels to demand change and many more went into crisis mode. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.
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How To Use YouTube Influencer Marketing To Boost Brand Awareness
Quintly
AUGUST 26, 2022
YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. With over 2 billion active users each year, YouTube is the second most popular website in the world and a great marketing opportunity.
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Top 10 B2B Influencers in 2020
Oktopost
AUGUST 27, 2020
Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.
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Find and Activate Influencers With Insightpool
Convince & Convert
SEPTEMBER 2, 2016
Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates.
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How the relationship between influencers and consumers is changing (and what marketers need to know)
Sprout Social
APRIL 24, 2023
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.
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Interview with Influencer Summit Speaker, Joel Beckett, CEO of The Outloud Group
Social Media Strategies Summit
MARCH 3, 2020
The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group , a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Joel : For sure.
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Does Working with Micro-Influencers Bring in Big ROI?
agora pulse
JANUARY 22, 2020
Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.
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8 Influencer Marketing Metrics To Pay Attention To In 2024
Keyhole.co
FEBRUARY 8, 2024
67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!
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New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward
Social Media Today
JUNE 16, 2020
A new report from Boston Consulting Group looks at how Gen Z digital behaviors are changing, and how they may hold into the post-COVID future.
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The work isn’t done: Make brand activism more than a moment
Sprout Social
NOVEMBER 18, 2020
Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Consumers understand the power of a brand: its platform, influence and capital. And ultimately ensure that brand activism remains a practice, not a distant memory.
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Micro-Influencers Are Mighty Powerful on Social Media
agora pulse
AUGUST 1, 2019
When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. And people don’t just passively consume content from micro-influencers—they take action.
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NCAA Influencer Marketing and What It Means for Your Brand
Likeable
JULY 13, 2021
Some states, like Alabama, Florida, and Georgia, have passed NIL-related laws already —which would enable athletes to participate in activities that are “consistent with the laws.” In other states where there are no current NIL laws, athletes are free to make money off activities such as signing autographs or endorsement deals.
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